Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely.

Topics

Origin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the company
Finding initial traction in ultralight backpacking and then exploding into bikepacking
Keeping all content creation in-house — why agencies produce soulless, interchangeable outdoor content
Raising a Series A in 2020 — retaining equity while gaining runway for inventory and hiring
Delegating early: 3PL, customer service, and letting go of ego
Ombraz's 9 core brand pillars as a decision-making filter
Co-founder dynamics with Nikolai — complementary skill sets, business coaching, and the Positive Intelligence framework
Running the business fully remote via Slack and monday.com
Defining success as low stress, staying creative, and having fun

Links

Ombraz website
Sarah Swallow on Instagram
Ronnie Romance on Instagram
GOSO Cookware
Positive Intelligence by Shirzad Chamine

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/

The KORE Outdoors Podcast is supported by the Province of British Columbia.

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