From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business.

Steve dives into building a strong team culture, investing in training and creating innovative systems—like his interactive quoting platform—that elevate both customer experience and profitability. Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch.

Read Steve’s 2025 Ultimate Wood Floor Guy profile here.

Find the Black Forest Hardwood Floors website here.

Read Steve’s articles:

How We Are Transforming Estimates Into Sales Engines

Stop Chasing Reviews. Instead, Build a System That Works

Know someone who should be in the WFB 2026 Ultimate Wood Floor Guy or Gal? Nominate them:

https://bit.ly/enter26uwfgg

Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here:

https://bit.ly/enter26ora

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Jaksot(64)

Wood Flooring Health 101: Advice from an Occupational Therapist to Reduce Injuries and Prevent Pain

Wood Flooring Health 101: Advice from an Occupational Therapist to Reduce Injuries and Prevent Pain

Occupational therapist Jennifer Hale spends all day every day helping people do their jobs without pain, and in this episode, she's concentrating on hardworking wood flooring pros. Jennifer and host S...

23 Heinä 20241h 47min

Doing Floors By the Shore: Talking Retail Excellence with Adam Bissey

Doing Floors By the Shore: Talking Retail Excellence with Adam Bissey

When Adam Bissey was a wood flooring contractor, he saw how so many retailers were missing opportunities, and so he made the leap to open a retail location of his own—one that is now a thriving staple...

11 Heinä 20241h 30min

The Importance of Training, Ideas to Make More Money … and Elvis: A Conversation with Stauf USA’s David Ford

The Importance of Training, Ideas to Make More Money … and Elvis: A Conversation with Stauf USA’s David Ford

Lifelong wood flooring pro David Ford of Stauf USA is back to talk with Stephen about some important issues in the wood flooring industry, including reverence for the previous generations of pros and ...

14 Kesä 20241h 27min

Keeping It Clean: How Low Country Flooring Went From Never Seeing a Sander to High-End Wood Flooring Experts

Keeping It Clean: How Low Country Flooring Went From Never Seeing a Sander to High-End Wood Flooring Experts

When Kent Rogerson and Jamie Lambert of South Carolina’s Low Country Flooring got their first wood flooring job, they had never even seen the tools required to do the trade. But they learned quickly a...

1 Touko 20241h 17min

Talking Hardwood Lumber and Business Leadership: Insights from Frank Miller Lumber CEO Steve James

Talking Hardwood Lumber and Business Leadership: Insights from Frank Miller Lumber CEO Steve James

Steve James transitioned from a career at General Motors to the lumber industry when he became CEO of Frank Miller Lumber in Indiana, transforming the company culture there to create a motivated long-...

29 Helmi 20241h 14min

Breaking the Trademan’s Curse for Growth: How Matt Garcia Transformed His Business for Better Profits, Quality and Morale

Breaking the Trademan’s Curse for Growth: How Matt Garcia Transformed His Business for Better Profits, Quality and Morale

Matt Garcia was a typical wood flooring pro with a small company of craftsmen when he moved to Texas and realized he had a huge opportunity to grow his business—but after trial and error, he also real...

22 Helmi 20241h 12min

Part 2: How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert

Part 2: How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert

When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson...

8 Helmi 202453min

How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert, Part 1

How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert, Part 1

When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson...

2 Helmi 20241h 7min

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