From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business.

Steve dives into building a strong team culture, investing in training and creating innovative systems—like his interactive quoting platform—that elevate both customer experience and profitability. Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch.

Read Steve’s 2025 Ultimate Wood Floor Guy profile here.

Find the Black Forest Hardwood Floors website here.

Read Steve’s articles:

How We Are Transforming Estimates Into Sales Engines

Stop Chasing Reviews. Instead, Build a System That Works

Know someone who should be in the WFB 2026 Ultimate Wood Floor Guy or Gal? Nominate them:

https://bit.ly/enter26uwfgg

Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here:

https://bit.ly/enter26ora

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

After 50 years in the wood flooring industry—decades as a wood flooring contractor and more recently as an inspector and consultant—Roy Reichow has just about seen it all. In this episode he talks abo...

28 Heinä 20211h 3min

Meet the 2021 WFB Ultimate Wood Floor Guy & Gal: Anthony Magaro and Jessica Peterson

Meet the 2021 WFB Ultimate Wood Floor Guy & Gal: Anthony Magaro and Jessica Peterson

Anthony Magaro and Jessica Peterson are the 2021 Wood Floor Business Ultimate Wood Floor Guy & Gal, and in this episode they talk with host Stephen Diggins about what’s rewarding and challenging about...

30 Kesä 202149min

Doing High-End Floors Down Under: Insights from Award-Winner Greg Ceglarski

Doing High-End Floors Down Under: Insights from Award-Winner Greg Ceglarski

When it comes to out-of-the-box designs for stairs or wood floors, Greg Ceglarski’s Scribed Flooring in Brisbane, Australia has become a go-to company and recipient of many awards. Hear from Greg as h...

10 Kesä 202155min

Booming Demand, Raw Material Shortages and Industry Projections: a Manufacturer Outlook with Bostik's Michael Jenkins

Booming Demand, Raw Material Shortages and Industry Projections: a Manufacturer Outlook with Bostik's Michael Jenkins

There's never been a time quite like this in the wood flooring industry, as construction companies experience surging demand and raw material shortages. Michael Jenkins, construction and consumer busi...

14 Touko 202145min

The Wisdom of Howard Brickman: How Wood Floor Pros Can Stay Out of Trouble

The Wisdom of Howard Brickman: How Wood Floor Pros Can Stay Out of Trouble

Host Stephen Diggins talks with one of the legends of the wood flooring industry, longtime pro Howard Brickman of Brickman Consulting in Norwell, Mass. After starting his wood flooring career as the m...

5 Huhti 202151min

Preserving History: Insights From Wood Floor Restoration Expert Michael Purser

Preserving History: Insights From Wood Floor Restoration Expert Michael Purser

Host Stephen Diggins talks one of top experts in the United States on wood flooring restoration, Michael Purser of The Rosebud Company in Atlanta. Purser has worked on some of the highest profile rest...

15 Maalis 20211h 1min

The Next Gen: Talking With Young Wood Flooring Pro Jake Schlichte

The Next Gen: Talking With Young Wood Flooring Pro Jake Schlichte

Why aren't there more young pros entering the wood flooring industry? Wood Floor Business talks with 29-year-old Jake Schlichte, owner of Auburn, N.H.-based North Country Hardwoods, about everything f...

1 Maalis 202147min

Introducing the All Things Wood Floor Podcast

Introducing the All Things Wood Floor Podcast

Wood Floor Business is about to launch its Podcast, All Things Wood Floor, hosted by longtime wood flooring pro and popular author/blogger Stephen Diggins. Listen to a sneak preview from Stephen now. ...

12 Helmi 20213min

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