From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business.

Steve dives into building a strong team culture, investing in training and creating innovative systems—like his interactive quoting platform—that elevate both customer experience and profitability. Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch.

Read Steve’s 2025 Ultimate Wood Floor Guy profile here.

Find the Black Forest Hardwood Floors website here.

Read Steve’s articles:

How We Are Transforming Estimates Into Sales Engines

Stop Chasing Reviews. Instead, Build a System That Works

Know someone who should be in the WFB 2026 Ultimate Wood Floor Guy or Gal? Nominate them:

https://bit.ly/enter26uwfgg

Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here:

https://bit.ly/enter26ora

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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Getting Paid, Getting Inspired … and Getting Back to Work After a Near-Death Accident: An Open Conversation with Angelo DeSanto

Getting Paid, Getting Inspired … and Getting Back to Work After a Near-Death Accident: An Open Conversation with Angelo DeSanto

Angelo DeSanto is one of Wood Floor Business’s most popular authors and bloggers—in addition to running his own wood flooring business in Rancho Cucamonga, Calif. He and Stephen talk about how he stan...

19 Tammi 202456min

Growing Up in Wood Flooring and Beyond: Loba-Wakol’s Tyler Myatt and Cash Pyle

Growing Up in Wood Flooring and Beyond: Loba-Wakol’s Tyler Myatt and Cash Pyle

Loba-Wakol’s Tyler Myatt and Cash Pyle both grew up in the wood flooring industry before they began their careers working for wood floor industry leader Loba-Wakol. Now they use their knowledge to not...

4 Tammi 20241h 5min

A Passion for Creative Custom Work: Award-Winning Pro Matthew Szyszka

A Passion for Creative Custom Work: Award-Winning Pro Matthew Szyszka

Although still in his early thirties, Chicago wood floor pro Matthew Szyszka of Floor Master Company has made a name for himself and won awards for his intricate custom wood floors. In this episode, h...

22 Elo 202351min

From the White House to Brazil: Insights from John Stern’s Decades in the Wood Flooring Industry

From the White House to Brazil: Insights from John Stern’s Decades in the Wood Flooring Industry

John Stern’s experience in the industry goes back to before Brazilian species were imported into the U.S. and when the Oval Office still had a wood-look vinyl floor. As the founder of industry stalwar...

19 Heinä 20231h 3min

Wood Floors That Are Also Art: The Creative Genius of Tom Ourada

Wood Floors That Are Also Art: The Creative Genius of Tom Ourada

Tom Ourada combines wood flooring craftsmanship with sheer artistry to do wood floors like no one else does wood floors. His months-long projects can result in intricate hand-cut wildlife scenes or ou...

7 Kesä 20231h 11min

Creating a High-End Niche and Healthy Company Culture: Texas Wood Floor Pro Matt Garcia

Creating a High-End Niche and Healthy Company Culture: Texas Wood Floor Pro Matt Garcia

Wood floor Matt Garcia is a third-generation pro who started from scratch after moving from his native California to Texas. Matt talks with host Stephen Diggins about how, even though he’s far from a ...

17 Huhti 20231h 45min

Creating a Unique Business in Wood Floor Maintenance and Recoating: Courtney Lee

Creating a Unique Business in Wood Floor Maintenance and Recoating: Courtney Lee

Courtney Lee carved out a unique business in Georgia when he branched out from carpet cleaning to doing wood floor cleaning and recoats many pros wouldn’t tackle. Lee talks with host Stephen Diggins a...

15 Maalis 20231h 16min

Life in Business Together as a Sport Flooring Couple: Beth and Steve Stalker

Life in Business Together as a Sport Flooring Couple: Beth and Steve Stalker

Married couple Beth and Steve Stalker have been in the sports flooring business together since high school. In this episode, they discuss topics including how they keep their loyal employees, unique s...

22 Helmi 20231h 8min

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