NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

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Vested Interest #22: Exploring the Future of Skill-Based Gaming

🎙NEXT.io Podcast #22 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.From summer slumps to AI disruption, the trio returns to unpack three high-stakes themes shaping the future...

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Kyle Wiltshire: The Truth About Doing Business in Southeast Asia

🎙 NEXT.io Podcast #236 with Kyle Welcher, CEO of TESTAKyle Wiltshire has spent over 15 years embedded in Asia’s iGaming infrastructure. In this episode, hosted by Pierre Lindh, he shares what it real...

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NEXT.io In-Depth: The art of integrating acquired businesses (buy-side) with Ebbe Groes

M&A activity continues to have a huge impact on the iGaming sector, and acquisition news never fails to grab people’s attention. But what happens after the negotiations are finished, the money is hand...

16 Touko 202537min

Vested Interest #21: Investing in iGaming During Uncertain Times

🎙NEXT.io Podcast #21 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.In this episode, Pierre, Lloyd, and Benjie break down the biggest questions facing iGaming investors today:...

16 Touko 202543min

Jason March: DraftKings Casino Unpacked

🎙 NEXT.io Podcast #235 with Jason March, VP of Gaming at DraftKingsJason March built DraftKings' iGaming division from scratch and in this episode, hosted by Pierre Lindh, he takes us behind the scen...

13 Touko 202535min

Erik Nyman: The Strategy Behind EveryMatrix’s Growth

🎙 NEXT.io Podcast #234 with Erik Nyman, President EveryMatrix AmericasWhat does it take to double your revenue, double your EBITDA, and break into some of the hardest gaming markets?Pierre Lind sat d...

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NEXT In-Depth: How to analyse a financial report with Paul Leyland

In this episode of NEXT In-Depth, Conor Mulheir invites Regulus Partners’ Paul Leyland to explain how he approaches the analysis of publicly listed companies’ financial reports. With Q1 reporting seas...

1 Touko 202548min

Akhil Sarin: How Stake.com Became a Global Brand

🎙 NEXT.io Podcast #233 with Akhil Sarin, CMO of Stake.Akhil Sarin, the marketing mastermind behind Stake, breaks down the blueprint behind Stake’s viral rise from streamer-led growth and global sport...

10 Huhti 202553min