NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

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Nadiya Attard & Martin Martirosyan: Live Casino's Next Chapter

🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial OfficerImagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Ar...

1 Heinä 56min

Way Yuhl: Iran, Russia & China.

🎙️ NEXT.io Podcast #266 with Way Yuhl, Entrepreneur, Investor and Geopolitical AnalystAre we really living in unprecedented times or have we just forgotten our history?In this episode, Pierre sits do...

26 Kesä 1h 21min

Todd Haushalter: Lawsuits, Deepfakes & the New Blackjack. The Unfiltered Truth.

🎙️ NEXT.io Podcast #265 with Todd Haushalter, Chief Product Officer at Evolution.Todd Haushalter, Chief Product Officer at Evolution, sits down for an unfiltered conversation covering everything the ...

15 Kesä 1h 49min

The Man Who Predicted Prediction Markets 8 Years Ago | Alex Kane, Sporttrade

🎙️ NEXT.io Podcast #265 with Alexander Kane, CEO and Founder of SporttradeIn 2017 - a full year before the US Supreme Court even legalized sports betting - Alex Kane was already building something no...

4 Kesä 1h 5min

Kevin Mullally: The UAE opportunity

🎙️ NEXT.io Podcast #263 with Kevin Mullally, CEO, International Association of Gaming Regulators (IAGR)In this episode, Pierre sits down with Kevin to break down the current state of the UAE's iGamin...

23 Huhti 57min

Savvas Fellas: How MrQ confronts UK’s new 40% tax regime

🎙️ NEXT.io Podcast #262 with Savvas Fellas CEO and Founder of MrQ. UK Tax Shock, Black Market Risk & The Future of OperatorsIn this episode of the NEXT.io Podcast, Savvas Fellas, CEO of MrQ, breaks d...

26 Maalis 55min

Jesse Learmonth: The state of iGaming startups in 2026

🎙️ NEXT.io Podcast #261 with Jesse Learmonth from The Betting Startups.In this episode of the NEXT.io Podcast, Jesse Learmonth joins us to discuss the current state of the iGaming startup ecosystem, ...

19 Maalis 57min

Why congresswoman Dina Titus plans to put an end to Sports Prediction Markets

🎙️ NEXT.io Podcast #260 with Congresswoman Dina Titus | US Gaming Policy, Prediction Markets & The Fair Bets ActIn this episode, Congresswoman Dina Titus — Representative for Nevada’s 1st District (h...

5 Maalis 23min