Katie Shaw: Sponsorships and how to get the most out of them
NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

Jaksot(468)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Kresimir Spajic is Senior Vice President of Online Gaming for Hard Rock International. Spajic is responsible for leading the vision, strategy and operational execution behind the brand’s investment across interactive gaming platforms. Spajic is instrumental in securing new strategic partnerships and future opportunities to further position Hard Rock Hotels & Casinos as a global leader in the international and online gaming spaces. Spajic holds a multidisciplinary graduate degree in management, law and humanities from SDA Bocconi School of Management (Italy), University of Neuchâtel (Switzerland) and De Montfort University (England). He is based in Hollywood, Fla., at the Hard Rock International headquarters.

9 Helmi 202151min

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning titles such as MONOPOLY Live and Lightning Roulette. Prior to this, he was Corporate Vice President of Gaming Operations at MGM and Vice President of Business Strategy at Shuffle Master. He has a wide and varied knowledge of the casino industry.

4 Helmi 20212h 16min

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

David Flynn is a Management Executive with over 17 years of iGaming experience across both B2B and B2C verticals of the Online Gaming market. Currently, David is responsible for the strategic direction of Glitnor Group, encompassing its customer-facing brands, Luckycasino and Gambola and its rapidly growing B2B vertical Swintt.

29 Tammi 20211h 10min

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Tammi 20211h 17min

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. He has launched his new iGaming operator, Ichiban.

13 Tammi 20211h 15min

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when he moved on to the Head of Digial Marketing role and later Brand Marketing Director. In 2018, Manuel moved to New York to start Kindred’s operations in the US. Manuel holds a BSc in International Business at Bucharest University of Economic studies and more recently completed an Executive Management Program at Yale School of Management.

21 Joulu 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge back office, gamification, over 6000 games and counting, and fully managed CS and payment solutions, they are leading the market moving into 2021. Not one to shy away from controversy Phil is very outspoken on LinkedIn and other platforms, pushing for a fairer and more open igaming community. Outside of work Phil enjoys NFL, visiting as many random and remote holiday destinations as possible, and has 22 rubber ducks in a pool.

17 Joulu 20201h 27min

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of Bitcoin in 2013 and is also the founder and CEO of the Coingaming Group, which operates the leading, globally recognised, crypto gaming brands, Bitcasino.io and Sportsbet.io. He orchestrated the Sportsbet.io principal sponsorship of the English Premier League team Watford FC, which included placing a Bitcoin logo on their shirt sleeve which was seen by billions of people during the 2019/20 EPL Season. Tim specialises in transforming ideas into successful businesses and with over $200m+ assets under management has a keen interest in Fintech and Blockchain focused disruptive ventures. His latest investment is in an app called coins.io, which is a decentralised wallet, utilising the lightning network and sitting on top of a layer of connected banks and super nodes around the world to take crypto to the masses without them even realising.

9 Joulu 20201h 31min

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