Katie Shaw: Sponsorships and how to get the most out of them
NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

Jaksot(468)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s customers keep on returning for more.

2 Joulu 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming.

27 Marras 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowering operators to make agile, data-driven Decisions for informed media investing and customer acquisition to unlock hidden revenue and boost return on investment. When he’s not in the office Allan can be found spending time with his wife and three sons enjoying the outdoors, off-roading or catching a football game.

19 Marras 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded Internet Vikings - a premium provider of hosting and related services with the focus on iGaming. As a founder and a member of the Board Rickard is also involved in Holm Security working with IT security and Wincher working with Google Analytics. Rickard believes in the key role of proactivity. Only those who are ready to deliver customers more than they expect can expect success and growth.

4 Marras 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed up for Ladbrokes.

30 Loka 202033min

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

CEO at Betsson AB and President Born in 1965, residence Stockholm, Sweden. Employed in the Group since 1991. Board member 2011-2018. Chairman of the Board 2011-2015 and 2016-September 2017. Previously CEO and President 1998-2011 and July 2015-February 2016. Other assignments: Board Member in Net Entertainment NE AB (publ), Nya Solporten Fastighets AB, Mostphotos AB and several companies within the Betsson Group. Background: Long experience from the gaming industry, both offline and online gaming, such as founder of Net Entertainment and CEO and President of Cherryföretagen. Education: Master of Scence, Engineering from the Royal Institute of Technology (KTH), Stockholm.

26 Loka 202039min

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

Kristoffer Cassel is the co-founder and CEO of Regily and has been part of several of Europes most successful tech companies. Before founding Regily Kristoffer were VP product and the inventor behind a majority of Klarnas global patents. As a keen innovator, he is a true believer that creating simplicity from complex technology is the most rewarding thing there is. Regily is applying advanced technologies to make it enjoyable for users to sign up for new services online. The company was founded in January 2017 by Kristoffer and Alexey Kuznetsov and is on a mission to fix one of the truly broken processes of the web. The solution allows users to control their data while making great services grow faster.

23 Loka 202058min

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

Georg Westin is the largest owner and the founder of Hero Gaming, a company with roots in gamification of the gabling world and runs multiple successful brands such as Casino Heroes, Speedy Spel, Boom Casino and CasiTabi. Georg is previously co-founder of Casumo and CTO at Betsson and Betsafe. Georg is also a successful investor in digital startups via his company Maxify.

16 Loka 20201h 6min

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