NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

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Nigel Eccles: Building a Billion-Dollar Industry. The Rise, Fall, and Rebirth of FanDuel

🎙 NEXT.io Podcast #224 with Nigel Eccles, Former FanDuel CEOIn this episode of the NEXT.io Podcast, Nigel Eccles, Former FanDuel CEO shares his incredible journey in the company the challenges faced ...

20 Helmi 20251h 8min

Jesse Learmonth: Innovative Startups Reshaping the iGaming Industry

🎙 NEXT.io Podcast #223 withJesse Learmonth, Founder of BettingstartupsIn this episode of the NEXT.io Podcast, Pierre Lindh and Jesse Learmonth dive deep into the evolving landscape of gaming startups...

14 Helmi 20251h 6min

Sarah Robertson: How Kambi Is Shaping the Future of iGaming & Sports Betting

🎙 NEXT.io Podcast #222 with Sarah Robertson, CCO at Kambi. In this NEXT.io Podcast episode, Pierre Lindh sits down with Sarah Robertson, CCO at Kambi, to discuss the company’s shift from a turnkey ...

6 Helmi 202533min

Vested Interest #19: Alt Sports-betting booms, TopGolf disruption & Investment Insights

🎙 NEXT.io Podcast #19 of Vested Interest with Pierre Lindh, Lloyd Danzig & Benjie Cherniak. In this episode, Pierre, Lloyd and Benjie explore the rise of prediction markets in the U.S., the regulato...

3 Helmi 202544min

David Mann: Why Most Game Studios Struggle to Beat the Odds

🎙 NEXT.io Podcast #221 with David Mann, Chief Executive Officer at Swintt. In this episode, Pierre sits down with David Mann, CEO of Swintt, to discuss the evolving landscape of game studios in iGam...

30 Tammi 202547min

Thomas Lefebvre: What Happens When Your Business Partner Passes Away

🎙 NEXT.io Podcast #220 with Thomas Lefebvre, Co-Founder at Lagio Gaming In this episode, Thomas Lefebvre, Co-Founder at Lagio Gaming, opens up about the challenges and emotional journey of losing hi...

23 Tammi 202549min

📺 Weekly News: In loving memory of our friend, Nico Jansen

Like so many of the people whose lives he touched, we were devastated to hear of the sudden and untimely death of our Weekly News co-host, Nico Jansen, on 9 January. Please join us, alongside a group...

17 Tammi 202533min

James Curwen: How To Transform a Company From Decline to Growth – NEXT.io Podcast

🎙 NEXT.io Podcast #219 with James Curwen, CEO at Yggdrasil Gaming In this episode, James Curwen, CEO at Yggdrasil Gaming, shares his journey of transforming a company in decline into a thriving, tec...

16 Tammi 202554min