Katie Shaw: Sponsorships and how to get the most out of them
NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

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Thomas Lefebvre: What Happens When Your Business Partner Passes Away

Thomas Lefebvre: What Happens When Your Business Partner Passes Away

🎙 NEXT.io Podcast #220 with Thomas Lefebvre, Co-Founder at Lagio Gaming In this episode, Thomas Lefebvre, Co-Founder at Lagio Gaming, opens up about the challenges and emotional journey of losing his business partner and mentor, Henri Etrillard. Discover how Thomas navigated the unexpected loss, kept the business afloat, and honored Henri’s legacy through resilience and innovation. CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - /nextdotio ✩ X/Twitter - /nextdotio ✩ LinkedIn - /nextdotio This episode of NEXT.io is brought to you by: Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/

23 Tammi 202549min

📺 Weekly News: In loving memory of our friend, Nico Jansen

📺 Weekly News: In loving memory of our friend, Nico Jansen

Like so many of the people whose lives he touched, we were devastated to hear of the sudden and untimely death of our Weekly News co-host, Nico Jansen, on 9 January. Please join us, alongside a group of Nico’s close friends, as we take some time to reflect on Nico’s life, the impact he had on each of us, and the legacy he leaves behind. This special episode of Weekly News is dedicated to the memory of our beloved friend, Nico Jansen. To make a donation in support of Nico's family, please go to the following link: https://www.justgiving.com/crowdfundi... May he forever rest in peace. 🕊💛

17 Tammi 202533min

James Curwen: How To Transform a Company From Decline to Growth – NEXT.io Podcast

James Curwen: How To Transform a Company From Decline to Growth – NEXT.io Podcast

🎙 NEXT.io Podcast #219 with James Curwen, CEO at Yggdrasil Gaming In this episode, James Curwen, CEO at Yggdrasil Gaming, shares his journey of transforming a company in decline into a thriving, tech-driven industry leader. Discover his strategies for reinvention, leadership, and innovation in the competitive iGaming space. . ⏰ Timestamps: 00:00 - Introduction 00:31 - Sponsors 01:50 - Welcoming James Curwen 02:30 - Tackling the challenges of turning a company around 04:06 - Why rapid action is crucial in a declining business 06:03 - Becoming the largest content aggregator 07:49 - Building a scalable tech platform and innovating with AI 10:46 - Balancing culture and connection 12:22 - The four pillars of transformation: Efficiency, sustainability, disruption, and innovation 18:48 - The risk of complacency: Reinventing before decline 20:08 - Why bravery and risk-taking are essential for leadership success 24:27 - Balancing being friendly vs. being a leader 27:27 - Fostering a culture of engagement and accountability 33:36 - Attributes of great leaders 40:19 - Building a high-performing, skilled team 45:02 - Letting go to move forward 50:18 - From decline to double growth 52:45 - What’s next? James’s vision for the future of the company 🔔 SUBSCRIBE TO THE PODCAST Spotify: https://open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=bf60dedab34e45bc Apple: https://podcasts.apple.com/es/podcast/next-io-podcast/id1515442333 CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - / nextdotio ✩ X/Twitter - / nextdotio ✩ LinkedIn - / nextdotio This episode of NEXT.io is brought to you by: Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/

16 Tammi 202554min

Weekly News: New Year Legislation Special!

Weekly News: New Year Legislation Special!

This week on NEXT.io Weekly News, we’re diving into the latest legislative developments in the iGaming world, covering major updates on Maryland, Virginia, Ukraine, and Thailand. Elsewhere, Ukraine’s president opts to enact legislation to close down the country’s gambling regulator. 🗞 Read the full stories here: - Maryland legislature to debate online gambling legalization https://next.io/news/regulation/maryland-legislature-to-debate-online-gambling-legalisation/ - Virginia iGaming legislation makes its first appearance https://next.io/news/regulation/virginia-igaming-legislation-make-first-appearance/ - Ukraine President dissolves gambling regulator https://next.io/news/regulation/ukraine-president-dissolves-gambling-regulator/ - Thailand eyes legalizing online gambling https://next.io/news/regulation/thailand-eyes-legalising-online-gambling/ Hang out with Conor Mulheir and Nico Jansen on our Weekly News live stream, every Thursday at 3 PM CET across all our social media channels. We’ll dive into the freshest iGaming news and explore the most captivating stories of the week. Be cool, be curious, be in the know! This episode is brought to you by: Hub88.io https://hub88.io/

10 Tammi 202557min

Shimon Akad:Playtech’s iGaming Expansion in North America, Brazil, & MGM Partnership–NEXT.io Podcast

Shimon Akad:Playtech’s iGaming Expansion in North America, Brazil, & MGM Partnership–NEXT.io Podcast

🎙 NEXT.io Podcast #218 with Shimon Akad, COO of Playtech In this episode, Pierre Lindh sits down with Shimon Akad, COO of Playtech, to explore the cutting-edge innovations reshaping the iGaming industry. From Playtech’s strategic growth in North America and Brazil to its groundbreaking partnership with MGM Resorts, Shimon reveals how the company is blending land-based and online casinos for the ultimate player experience.  🔔 SUBSCRIBE TO THE PODCAST  Youtube: https://www.youtube.com/@nextdotio Apple: https://podcasts.apple.com/es/podcast/next-io-podcast/id1515442333 CONNECT WITH NEXT.IO   ✩ Website - https://next.io/   ✩ Instagram - / nextdotio   ✩ X/Twitter - / nextdotio   ✩ LinkedIn - / nextdotio  This episode of NEXT.io is brought to you by:   Pragmatic Solutions – Leading iGaming platform technology.   https://pragmatic.solutions/  Pragmatic Play – Industry-leading content provider.  https://www.pragmaticplay.com/en/

9 Tammi 202538min

Joris Dekkers: The History of Las Vegas

Joris Dekkers: The History of Las Vegas

🎙 NEXT.io Podcast #217 with Joris Dekkers, author of The Las Vegas Book. In this episode, Pierre Lindh sits down with Joris Dekkers to uncover the untold stories and transformations that shaped Las Vegas into the entertainment capital of the world. From its mobster roots and glitzy casino empires to today’s corporate dominance and mega-events, Joris shares insights into the visionaries who built the city—and what its future might hold. 🔔 SUBSCRIBE TO THE PODCAST Spotify: https://open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=b3dcb04d35a84057 Apple: https://podcasts.apple.com/es/podcast/next-io-podcast/id1515442333 CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - / nextdotio ✩ X/Twitter - / nextdotio ✩ LinkedIn - / nextdotio This episode of NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. pragmatic.solutions Episode sponsored by: https://www.creedroomz.com/

2 Tammi 202551min

Phil Pearson: State of the iGaming Industry 2024

Phil Pearson: State of the iGaming Industry 2024

🎙 NEXT.io Podcast #216 with Phil Pearson, Chief Executive Officer at White Label Casinos. In this special episode, Pierre Lindh and Phil Pearson take a deep dive into the biggest trends, challenges, and predictions for the iGaming industry in 2025 and beyond. From regulatory shifts and market fragmentation to the best and worst slot studios and game innovations, this episode is packed with insights, humor, and bold predictions. 🔔 SUBSCRIBE TO THE PODCAST Spotify: https://open.spotify.com/show/409DefE... Apple: https://podcasts.apple.com/podcast/ne... CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - / nextdotio ✩ X/Twitter - / nextdotio ✩ LinkedIn - / nextdotio This episode of NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Episode sponsored by: https://www.creedroomz.com/

31 Joulu 20241h 3min

📺 Weekly News: Christmas Special 🎄

📺 Weekly News: Christmas Special 🎄

This week on a festive edition of NEXT.io Weekly News, Conor Mulheir and Nico Jansen take you on a journey through the biggest stories of the year, month by month. From game-changing mergers to regulatory milestones and emerging markets, we’re wrapping up 2024 with the key moments that defined the iGaming industry. 🎄 Grab a cup of cocoa (or something stronger!) and join us as we celebrate the highlights, surprises, and unforgettable stories of the year. Hang out with Conor Mulheir and Nico Jansen on our Weekly News live stream, every Thursday at 3 PM CET across all our social media channels. We’ll dive into the freshest iGaming news and explore the most captivating stories of the week. Be cool, be curious, be in the know!

20 Joulu 202456min

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