NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

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Nick Patrick: The cat and mouse game of geolocation

🎙 NEXT.io Podcast #213 with Nick Patrick, Co-Founder and CEO of Radar. In this episode, Pierre sits down with Nick Patrick, Co-Founder and CEO of Radar, to dive into the transformative role of geolo...

12 Joulu 202438min

Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in play...

10 Joulu 20241h 46min

📺 Weekly News: Latest on BC.Game, Cirsa, Rivalry and Cbet

This week on NEXT.io Weekly News, we’re diving into the latest developments in the iGaming world, covering major updates on BC.Game, Cirsa, Rivalry, and Cbet. BC.Game has shut down its UK operations,...

6 Joulu 202454min

Tania Johannisson: Neuroscience Secrets from a High Achiever

🎙 NEXT.io Podcast #212 with Tania Johannisson, Founder of Amplific In this episode, we sit down with Tania Johannisson, founder of Amplific and former Director of Risk at Evolution, to explore her j...

3 Joulu 20241h 6min

📺 Weekly News: Curaçao Latest: BC.Game Faces Licence Revocation

This week on NEXT.io Weekly News, we’re covering major developments in Curaçao’s gambling industry. BC.Game is under fire as its licence may be revoked following bankruptcy and regulatory scrutiny. ...

29 Marras 202434min

Ruzanna Elchyan: 12 years in iGaming

🎙 NEXT.io Podcast #211 with Ruzanna Elchyan, Head of Gaming at BetConstruct. Ruzanna Elchyan, Head of Gaming at BetConstruct, joins Pierre Lindh for an engaging conversation about her 12+ years in ...

28 Marras 202423min

Valeriia Virchenko: How to pass an interview in iGaming

🎙 NEXT.io Podcast #210 with Valeriia Virchenko, Head of Talent Acquisition at Pin-Up Global. We sit down with Valeriia Virchenko, Head of Talent Acquisition at Pin-Up Global, to uncover the secrets ...

26 Marras 202417min

📺 Weekly News: BIG M&A Update!

This week on NEXT.io Weekly News, we’re breaking down major mergers and acquisitions shaking up the gaming and tech landscape! Bally’s shareholders approve its takeover by Standard General, while Ever...

22 Marras 202458min