Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Venture capitalist and co-author of "Leading" Michael Moritz talks with Kara Swisher about the history and future of investing and leadership. Later on: Do food delivery services have a place outside of San Francisco? Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Marras 201556min

Recode Decode: Huffington Post Editor in Chief Arianna Huffington

Recode Decode: Huffington Post Editor in Chief Arianna Huffington

Huffington Post editor-in-chief Arianna Huffington talks with Kara Swisher about why journalism is going mobile, but she won?t take her phone to bed. Later on: is 4K TV the future, or just hype? Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Loka 201537min

Recode Decode: Betaworks CEO and co-founder John Borthwick

Recode Decode: Betaworks CEO and co-founder John Borthwick

John Borthwick, CEO of the "startup studio" Betaworks, tells Peter Kafka why mobile apps still rule, why he's still bullish on Twitter user growth and more. Later, Lauren Goode and Kara Swisher talk TV streaming, and Kurt Wagner unpacks the daily fantasy controversy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Loka 201553min

Recode Decode: Ericsson CEO Hans Vestberg

Recode Decode: Ericsson CEO Hans Vestberg

Ericsson is maybe the largest communications technology company on the planet. This week, CEO Hans Vestberg tells Kara Swisher about the view from the top, and why he's excited about connectivity in the developing world and in cars. Later on, The Verge's Lauren Goode talks about our Code/Mobile conference and wearables, and Mark Bergen discusses Google search. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Loka 201550min

Recode Decode: White House Senior Advisor Valerie Jarrett

Recode Decode: White House Senior Advisor Valerie Jarrett

Valerie Jarrett is one of President Obama's most trusted confidants, and by extension one of the most powerful people in Washington. She talks with Kara Swisher about the tech industry, gun control, Congress and more. Later, Walt Mossberg talks about TV and the Internet, and Kurt Wagner discusses the executive turnover at Twitter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Loka 201556min

Recode Decode: Lenny newsletter co-founders Lena Dunham and Jenni Konner

Recode Decode: Lenny newsletter co-founders Lena Dunham and Jenni Konner

In a special hour-long interview with Kara Swisher, Lena Dunham and Jenni Konner talk about their new newsletter publication, Lenny. The duo behind HBO's "Girls" offer their thoughts on feminism, online harassment and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Syys 201551min

Recode Decode: Microsoft EVP Peggy Johnson

Recode Decode: Microsoft EVP Peggy Johnson

Kara Swisher discusses the shiny, new startup-friendly Microsoft with its partnerships chief, Peggy Johnson. Plus, Lauren Goode on Internet publishing and Mark Bergen on advanced car tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Syys 201557min

Recode Decode: Buzzfeed founder Jonah Peretti

Recode Decode: Buzzfeed founder Jonah Peretti

BuzzFeed is one of the most important and successful new media companies, tying together deeply reported impact journalism with content optimized for the digital age. Peter Kafka talks with founder and CEO Jonah Peretti, and later on, The Verge's Lauren Goode discusses the Apple event and Jason Del Rey dishes about mobile payments. Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Syys 20151h 1min

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