Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: LinkedIn CEO Jeff Weiner

Recode Decode: LinkedIn CEO Jeff Weiner

Like rivals Facebook and Twitter, LinkedIn is no longer just a social network, it's a content platform, a recruiting tool, a resume builder and much, much more. In the Red Chair this week, CEO Jeff Weiner explains how the company has grown and evolved. Plus, Walt Mossberg talks about apps for work and Ina Fried dives into the business of wearables. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Syys 201556min

Recode Decode: Marc Andreessen, investor and entrepreneur

Recode Decode: Marc Andreessen, investor and entrepreneur

Since founding Netscape more than 20 years ago, Marc Andreessen has been one of Silicon Valley's most influential figures. The entrepreneur-turned-venture capitalist talks with Kara Swisher about bubbles, politics, parenting and more, in an extended interview on this week's show. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Syys 201559min

Recode Decode: Ex-Googler Erica Baker

Recode Decode: Ex-Googler Erica Baker

Google salary spreadsheet creator Erica Baker talks diversity in tech with Kara Swisher, Lauren Goode debriefs drones and Ina Fried discusses car tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

26 Elo 201556min

Recode Decode: Twitter legal boss Vijaya Gadde

Recode Decode: Twitter legal boss Vijaya Gadde

Twitter general counsel Vijaya Gadde talks about social media and the law, Walt Mossberg and Kara go back and forth on Apple's fall lineup and Kara gives the ABCs of aging in Silicon Valley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

19 Elo 201544min

Recode Decode: Investor Chris Sacca

Recode Decode: Investor Chris Sacca

Investor Chris Sacca shares his thoughts on who might get the Twitter CEO job, Walt Mossberg dives into the weird world of wireless carriers and Jason Del Rey explains the rise of "buy" buttons. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Elo 201551min

Recode Decode: "Million Dollar Listing" star Roh Habibi

Recode Decode: "Million Dollar Listing" star Roh Habibi

Kara talks with Roh Habibi, star of reality show "Million Dollar Listing San Francisco," and guest Amina Sow speaks about her experience as a black woman in tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

5 Elo 201547min

Recode Decode: Andreessen Horowitz GP Chris Dixon

Recode Decode: Andreessen Horowitz GP Chris Dixon

Kara Swisher talks with Andreessen Horowitz general partner and entrepreneur and investor Chris Dixon about the landscape of venture capital and virtual reality. Walt Mossberg shares his perspective on Windows 10 and fields questions from his followers on Twitter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Heinä 201551min

Recode Decode: Y Combinator's Sam Altman

Recode Decode: Y Combinator's Sam Altman

Kara Swisher talks with Y Combinator president and Reddit board member Sam Altman about the social news site and the challenges of entrepreneurship. Lauren Goode fields questions on the "Internet of Things." Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Heinä 201549min

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