Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising.

Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’s Orange”, and British Airways’ “world’s favourite airline”, unpacking why simple, emotionally resonant ideas endure for decades. We also discuss why emotion beats logic almost every time, how great strategy underpins great creativity, and why the UK is a genuine creative superpower, punching far above its weight in global advertising exports.

The conversation also dives into:

How the Advertising Standards Authority (ASA) evolved from a 1920s “vigilance committee” into a world‑leading regulator
The way AI is used on both sides of the battle against scams and fake ads – and why Woodford is optimistic
Why trust in advertising is now at a five‑year high, especially among younger, digitally native audiences
What AI really means for marketing talent, entry‑level roles, and capability building
The future balance between influencer-led strategies, performance marketing, and big brand-building campaigns

If you want a clear, grounded view on where advertising has come from, what’s changing right now, and how to navigate the AI era without losing the magic of creativity, this episode is essential listening.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(144)

How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

13 Elo 1h 3min

Sneak peek: How to master the art of pitching and persuasion

12 Elo 1min

AI-native marketing teams: Rethinking roles, skills and structure

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker i...

30 Heinä 48min

Sneak peek: AI-native marketing teams

29 Heinä 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Heinä 52min

Sneak peek: The AI strategy gap

15 Heinä 1min

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Heinä 53min