B2B Marketing with Luc Benyon on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School.

Here are some of the topics we discussed in this episode.

The first 90 days in a role and the helicopter view

Challenging perceptions and bringing fresh perspectives

Working ‘on’ the business other than ‘in’ the business

Driving revenue and linking the top and bottom of the funnel

The factors that contribute to the sale

Marketing as the multiplier effect and how this can be optimised

Splam - AI generated spam and cold emails

Output marketing scores

The importance of values and authenticity

Understanding the impact you are making

Measurement and identifying the metrics that help decision making

Time saving integrations

Standing out from your competitors and being synonymous with what you do

Advice to those entering the industry

Creativity, craft and storytelling

Knowing when to use AI and when not to

The power of niche and specialist knowledge

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.