How Leaders Lead with David Novak30 Huhti

#289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention

You’re hustling to land new customers … but what if the ones you already have are quietly slipping away? Kurt Kane saw this problem on day one as CEO of TruGreen. And after years of driving transactional growth as CMO of Wendy’s, he saw the opportunity to grow TruGreen by leaning into long-term customer satisfaction and retention. Now, he’s revitalizing the brand and getting his team engaged in the mission, too. This episode will help you see your customers (and their feedback) in a whole new light – and reveal just how important it is to fall in love with customer retention if you want to grow your business. You’ll also learn: Stealable marketing strategies from P&G, Wendy’s, Coors, and more A practical way to get your entire team focused on the right work One question to ask if you want to boost employee engagement How to keep your culture informal without sacrificing results Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

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#298: Joe Manchin, Former Governor and Senator, West Virginia – How to find common ground

Happy 250th birthday to the United States of America! It’s a great moment to reflect on everything that makes this country so special. And maybe have a hot dog or two. But this milestone also comes a...

2 Heinä 1h 14min

#297: Dave Ritterbush, CEO, Califia Farms – Build for what’s next

Dave Ritterbush has helped lead some of the most successful consumer brands in America, including Califia Farms, Dreyer’s, and Quest, which sold for a billion dollars in 2019. And he’s learned someth...

25 Kesä 57min

#296: Landon Donovan, US Soccer Legend – Separate who you are from what you do

The World Cup is in full swing, and if you’re watching, you know – the intensity and stakes are unlike anything else in sports. So it’s the perfect time to sit down with Landon Donovan, who is widel...

18 Kesä 1h 11min

#295: Shawn Johnson & Andrew East, Olympic Gold Medalist, Former NFL Pro – Experiment and learn by doing

Shawn Johnson won America’s hearts as a gold medal gymnast at the 2008 Olympics. And her husband, Andrew East, is a former NFL player.But after their athletic careers, they stepped into the world of c...

17 Kesä 1h 1min

#294: Bobby Long, Partner and Co-Founder, Piedmont Capital Partners – See the best in people

As the Partner and Co-Founder of Piedmont Capital Partners, Bobby Long invests in big problems that need big solutions – stuff like Alzheimer’s research and lithium ion technology. But he does it all...

4 Kesä 1h 8min

#293: David Lafitte – CEO, Tecovas – Serve others with radical hospitality

If you lead a business, you know providing great service is vital. But what does that actually mean? For David Lafitte, CEO of the popular Western retailer Tecovas, it means radical hospitality. Stu...

28 Touko 1h 9min

#292: Kecia Steelman, CEO, Ulta Beauty – Progress over perfection

Today, she is the CEO of Ulta Beauty, leading over 1500 stores worldwide, striking partnerships with Chanel and Beyonce, and creating record growth since she took over in early 2025. That kind of ca...

21 Touko 1h 4min

#291: Mark Smucker, Chair and CEO, The J.M. Smucker Company – Understand the soul of your brand

What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smucker. He’s the CEO and Chair of The J.M. Smuck...

14 Touko 55min