AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More

Today in the business of podcasting:

Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)
A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to supplement advertising income.
WARC's The Future of Measurement 2026 identifies three major trends reshaping advertising measurement: a shift toward outcomes-based approaches, the expanding role of AI in campaign analysis and planning, and the rise of "creative intelligence" tools that aim to predict ad performance before campaigns launch.
The IAB projects creator ad spend will reach around $44 billion this year, but the form of creator promotion is shifting — sponsored content is giving way to paid ads featuring creators directly, and third-party clipping networks are emerging as a new paid distribution strategy.
The New York Times reported Q1 2026 digital advertising revenue grew 31.6% year over year, with CEO Meredith Kopit Levien crediting the company's expanding content portfolio and identifying video as a key area of strategic investment.
The UK government has confirmed that podcasting and audio will be formally recognized within the Standard Industrial Classification 2026 framework, a milestone AudioUK says will reshape how podcast and audio businesses are defined, measured, and supported in the British economy.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(972)

New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More

Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...

30 Huhti 4min

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Huhti 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Huhti 5min

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...

27 Huhti 5min

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

This week in the business of podcasting:SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers the ability to buy guaranteed audi...

24 Huhti 7min

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...

23 Huhti 8min

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...

22 Huhti 5min

Eyes Are Optional

What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to...

22 Huhti 8min