[129] How an MSP Wins At Marketing in The Real World

[129] How an MSP Wins At Marketing in The Real World

In this episode, Richard Tubb speaks to Sarah Turner, a creative marketer at IT Backbone. They support cloud migration, infrastructure overhauls and build anything that their clients need.

A data lead decision-maker, she was part of the team that helped IT Backbone win the “Most Innovative Marketing and Sales Campaign” category of the MSP awards, hosted by SuperOps.

They talk about Sarah’s marketing background and how she ended up in the IT industry and the marketing strategy she submitted as their entry into the awards competition and how she made it stand out.

He asks Sarah for her advice on marketing campaigns in general – the tools to use, how to measure the success (or otherwise) of the campaign, and the best tools to use for data analysis.

Sarah also tells him what a customer-first approach looks like at IT Backbone, the challenges and successes of marketing in an IT company, and where MSPs go wrong with their approach to marketing.

They also discuss why MSPs should enter awards, the SuperOps awards process and what the win means for Sarah and IT Backbone. Finally, Richard asks Sarah what’s next for the business and what potential obstacles they need to overcome.

Mentioned in This Episode

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[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potent...

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[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email mar...

18 Touko 20251h 32min

Travelogue: SuperOps SuperSummit 2025

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Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea...

7 Touko 202529min

[179] Risk and the ROC Solution: What to Know for Growth

[179] Risk and the ROC Solution: What to Know for Growth

In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt...

13 Huhti 202546min

[Travelogue] UpLift Live 2025

[Travelogue] UpLift Live 2025

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely o...

2 Huhti 202528min

[178] How to Become a Key Person of Influence

[178] How to Become a Key Person of Influence

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and...

30 Maalis 20251h 6min

[177] Building A Strong MSP Community at IT Nation Connect

[177] Building A Strong MSP Community at IT Nation Connect

In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT N...

23 Maalis 202548min

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on st...

13 Maalis 202524min

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