[129] How an MSP Wins At Marketing in The Real World

[129] How an MSP Wins At Marketing in The Real World

In this episode, Richard Tubb speaks to Sarah Turner, a creative marketer at IT Backbone. They support cloud migration, infrastructure overhauls and build anything that their clients need.

A data lead decision-maker, she was part of the team that helped IT Backbone win the “Most Innovative Marketing and Sales Campaign” category of the MSP awards, hosted by SuperOps.

They talk about Sarah’s marketing background and how she ended up in the IT industry and the marketing strategy she submitted as their entry into the awards competition and how she made it stand out.

He asks Sarah for her advice on marketing campaigns in general – the tools to use, how to measure the success (or otherwise) of the campaign, and the best tools to use for data analysis.

Sarah also tells him what a customer-first approach looks like at IT Backbone, the challenges and successes of marketing in an IT company, and where MSPs go wrong with their approach to marketing.

They also discuss why MSPs should enter awards, the SuperOps awards process and what the win means for Sarah and IT Backbone. Finally, Richard asks Sarah what’s next for the business and what potential obstacles they need to overcome.

Mentioned in This Episode

Jaksot(200)

[Travelogue] IT Nation Connect Europe 2025

[Travelogue] IT Nation Connect Europe 2025

Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb, Lenka Koppova and special guest, Sean Lardo of ConnectWise, who are in London for IT Nation Connect Europe...

12 Maalis 202535min

[Bonusode] How to Master MSP Cash Flow and Credit Management

[Bonusode] How to Master MSP Cash Flow and Credit Management

In this interview, Team Tubb’s Kareena Barat speaks to Nicki Kinton, the founder of Confident Cashflow, a Wiltshire-based finance business. A credit management professional, Nicki works with companies...

26 Helmi 202529min

[176] Why Now is the Time to Join GTIA and Grow the MSP Community

[176] Why Now is the Time to Join GTIA and Grow the MSP Community

In this episode, Richard Tubb is joined by MJ Shoer. MJ is the Chief Community Officer of the newly-formed GTIA, previously part of the non-profit CompTIA. A former IT director and MSP owner, MJ did a...

23 Helmi 202557min

[175] Valuable Insights From Bridging The MSP And Vendor Divide

[175] Valuable Insights From Bridging The MSP And Vendor Divide

In this episode of TubbTalk, Richard Tubb is joined by Andy O'Neil. Having started out in roles within various MSPs, he then went to work for Autotask. Today, he’s leading the managed services functio...

9 Helmi 20251h 28min

[174] Insights From One of the UK's Most Innovative MSPs

[174] Insights From One of the UK's Most Innovative MSPs

In this episode, Richard Tubb speaks to Chris Pottrell. He’s the managing director of Nebula IT, an MSP with a strong focus on cybersecurity. Their comprehensive set of services make them an innovativ...

19 Tammi 20251h 8min

[173]StreamOne: Transforming Cloud Management for MSP Success and Growth

[173]StreamOne: Transforming Cloud Management for MSP Success and Growth

In this episode, Richard Tubb speaks to Sergio Farache, the EVP of strategy and global technology business at TD SYNNEX. In this interview, he talks specifically about StreamOne®. A cloud management p...

12 Tammi 202556min

[172] Richard in The Hotseat: Advice on Business, Wellbeing and Growth

[172] Richard in The Hotseat: Advice on Business, Wellbeing and Growth

In this unique TubbTalk episode, Richard Tubb becomes the guest! He was interviewed on The Remarkable People Show, broadcast earlier this year (2024). It’s hosted by Polly Brennan and Maggie Martin on...

29 Joulu 202440min

[171] Rob Rae: How to Break Barriers and Build MSP Ecosystems

[171] Rob Rae: How to Break Barriers and Build MSP Ecosystems

In this interview, Richard Tubb speaks to Rob Rae, Corporate Vice President of Community and Ecosystems for Pax8. They're a cloud marketplace for future-focused managed service providers (MSP). After ...

15 Joulu 20241h 6min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-rentotapaus
kultaiset-hoitajat
rss-startup-ministerio
rss-seuraava-potilas
herrasmieshakkerit
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-h-asselmoilanen
rss-tyoelamasta-podcast
rss-vaikuttavan-opettajan-vierella
rss-set-for-life-sijoita-ja-vaurastu