[129] How an MSP Wins At Marketing in The Real World

[129] How an MSP Wins At Marketing in The Real World

In this episode, Richard Tubb speaks to Sarah Turner, a creative marketer at IT Backbone. They support cloud migration, infrastructure overhauls and build anything that their clients need.

A data lead decision-maker, she was part of the team that helped IT Backbone win the “Most Innovative Marketing and Sales Campaign” category of the MSP awards, hosted by SuperOps.

They talk about Sarah’s marketing background and how she ended up in the IT industry and the marketing strategy she submitted as their entry into the awards competition and how she made it stand out.

He asks Sarah for her advice on marketing campaigns in general – the tools to use, how to measure the success (or otherwise) of the campaign, and the best tools to use for data analysis.

Sarah also tells him what a customer-first approach looks like at IT Backbone, the challenges and successes of marketing in an IT company, and where MSPs go wrong with their approach to marketing.

They also discuss why MSPs should enter awards, the SuperOps awards process and what the win means for Sarah and IT Backbone. Finally, Richard asks Sarah what’s next for the business and what potential obstacles they need to overcome.

Mentioned in This Episode

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[170] How to Master Email and File Migrations for MSPs

[170] How to Master Email and File Migrations for MSPs

In this interview, Richard Tubb speaks to Colin Hogg, the vice president of sales for Couchdrop. They have an amazing migration solution for MSPs called Movebot. It makes it much easier to do data mig...

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[169] Professional Musician to MSP Guru: the Amazing Luis Giraldo

[169] Professional Musician to MSP Guru: the Amazing Luis Giraldo

In this episode, Richard Tubb speaks to Luis Giraldo, the Chief Evangelist for ScalePad, a company that offers a collection of applications to help MSPs launch their growth. In the IT space, he is som...

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[168] Best-Kept Secret to Global Leader: The Remarkable Evolution of Comptia

[168] Best-Kept Secret to Global Leader: The Remarkable Evolution of Comptia

In this interview, Richard Tubb speaks to Todd Thibodeaux, President and Chief Executive Officer of CompTIA, a nonprofit organisation that supports MSPs and IT businesses. Todd explains how CompTIA su...

10 Marras 20241h 26min

[Bonusode] Live From Pax8 Beyond EMEA: Rob Rae on Amazing Events

[Bonusode] Live From Pax8 Beyond EMEA: Rob Rae on Amazing Events

This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference. Rob Rae is the Corporate Vice President of Community and Ecosystems for Pax8.Rob talks about how it feels to bring...

17 Loka 202426min

[Travelogue]: Pax8 Beyond EMEA 2024: Growing Community Beyond the Cloud

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Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb and Lenka Koppova, who are in Berlin for Pax8 Beyond EMEA 24.Grab a cup of your favourite tea or coffee, re...

16 Loka 202432min

[Bonusode] Live From Pax8 Beyond EMEA With Phylip Morgan: What's New?

[Bonusode] Live From Pax8 Beyond EMEA With Phylip Morgan: What's New?

This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference, and Richard Tubb speaks to Phylip Morgan. He’s the Pax8 Chief Revenue Officer EMEA, and they talked about what’s n...

15 Loka 202418min

[167] Building a Culture of Success: Secrets from the UK's Top ISP

[167] Building a Culture of Success: Secrets from the UK's Top ISP

In this interview, Richard Tubb speaks to Richard Tang, the founder and CEO of Zen Internet, consistently rated as the top internet service provider in the UK. Founded in 1995, the initial plan was to...

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[166] Need More Free Time? Call Answering Services are a Game-Changer for MSPs

[166] Need More Free Time? Call Answering Services are a Game-Changer for MSPs

In this interview, Richard speaks to Leigh Smith, Director of Growth and Happiness at AnswerConnect, a 24/7, live call-answering solution founded in 2002. The service enables MSPs to streamline issue ...

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