YOG days are over?

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship.

THE NEWSROOM: Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth.

INSIDE THE DEAL: Sports Illustrated Tickets expands its Premier League sponsorship portfolio by landing a 12-year deal with Aston Villa. A route into taking over ticket operations? Matthew Glendinning explains.

AOB: A stadium dilemma – Ajax Styles it out, a sleeve sponsorship courts attention and ‘No Broke Boys’ at LIV Golf.

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Co-hosts: Jonathan Rest, Martin Ross

Contributor: Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

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