How do we turn clients into raving fans? From customer to ambassador, and the bit in between

We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking with delivery, while jumping back to the beginning to secure another client.

A treadmill that can really take the shine off what we do and why.

In this episode of Challenging the Norm, Paul and Lindsey discuss the importance of onboarding, delivery, and offboarding.

An episode that feels like the final step in the latest episodes, which have focused on the practical steps of business, covering:

✅ How we ensure our clients feel/know they are in the right place.

✅ The importance of systems, and the part they play

✅ The challenge of being stuck in the loop of client acquisition.

✅ How we can't afford and shouldn't avoid the human response

✅ The 'What can we do for you' lesson from the Portuguese Fish and Chip shop

✅ The power of feedback, and the importance of using the lessons within.

Lindsey and Paul also talk about how good customer service is not just a nice-to-have, but the key to revenue, business development, and growth. They also mentioned the secret sauce to creating raving fans, and you'll have to watch the episode in full to find out what that is.

Another episode providing secret-sauce insights, touches on the importance of processes and how to use feedback received. And why you must never neglect the human side of business, and how by putting relationships first, you can't really go wrong.

➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.

CONNECT WITH US:

Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.

https://www.dnaneuroanalytics.com/

https://www.linkedin.com/in/paulksnell/

Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.

https://lindseyburden.com/

https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.

With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

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