The harder I tried, the fewer weddings I booked

Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.

I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me, and it took me a long time to understand why.

In this episode, I’m unpacking the psychology behind what happens when we try a little too hard to appear helpful, confident or professional — and why a couple can leave your consultation feeling like something was “off” without being able to explain what.

Based on my Substack essay, Why brides trust some florists more than others⁠⁠, published on ⁠⁠The Tall Poppy,⁠⁠ this episode introduces congruence, the split-second impressions shaping who a bride trusts, and the uncomfortable reason trying harder to appear confident or professional can sometimes have the opposite effect.

If you’ve ever walked away from a consultation convinced it went well, only to lose the booking and have absolutely no idea why, this might give you somewhere new to look.

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If you'd like more support, perspective or inspiration between episodes, you'll find me here:

⁠⁠⁠The Tall Poppy⁠⁠⁠ - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.

⁠⁠Instagram⁠⁠⁠ - A home for the next gen of female florists building a booked out business.

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