Too many ideas, not enough bookings

You can offer a million ideas, and your client can choose none.

Based on my Substack essay ⁠⁠⁠Why clients love your ideas but still don’t book ⁠⁠ over on ⁠⁠⁠The Tall Poppy⁠⁠⁠, we explore the second pattern that pulls florists out of congruence in our four-part series: the Pitcher.

We get into why Pitchers associate expertise with output, how offering multiple directions protects you from the vulnerability of having one recommendation rejected, and why a client can admire your creativity without recognising themselves inside your proposal.

Want to know which pattern is running your calls? ⁠Schedule an Accelerator session⁠. You send me one real sales conversation and I'll walk you through it the way I just walked through this one: the pattern, where it fires, what it's costing you, and the shift that closes it. Because once you can see the pattern, you can catch it in every consultation after.

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If you'd like more support, perspective or inspiration between episodes, you'll find me here:

⁠⁠⁠⁠The Tall Poppy⁠⁠⁠⁠ - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.

⁠⁠⁠Instagram⁠⁠⁠⁠ - A home for the next gen of female florists building a booked out business.

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Jaksot(29)

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The harder I tried, the fewer weddings I booked

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