Sir Kensington's: Scott Norton and Mark Ramadan

Sir Kensington's: Scott Norton and Mark Ramadan

Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.

These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a story about their ketchup that differentiated it from Heinz in every way. Sir Kensington was a fictional luminary of imperial Britain who invented his eponymous ketchup one night while dining with Catherine the Great. And the true story of how Scott and Mark grew and then sold the company to Unilever – it’s a real yarn in its own right.


This episode was produced by Alex Cheng, with music by Ramtin Arablouei.

Edited by Andrea Bruce.

Our engineers were Gilly Moon and Maggie Luthar.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(817)

Advice Line with Todd Graves of Raising Cane's

Advice Line with Todd Graves of Raising Cane's

Raising Cane’s founder Todd Graves joins Guy on the Advice Line to answer questions from three early-stage founders who are each considering a big, next step to grow their businesses.First, Evan in Te...

25 Joulu 202550min

Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever

Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever

Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the cre...

22 Joulu 20251h 27min

Advice Line with Bobby Trussell of Tempur-Pedic

Advice Line with Bobby Trussell of Tempur-Pedic

Tempur-Pedic founder Bobby Trussell joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Bobby talks about his new book, The Logic That God Exists.First, Lyf from Or...

18 Joulu 202544min

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever

What happens when three outsiders try to reinvent access to money… during the worst financial crisis in decades?Before Kickstarter.Before GoFundMe.Before crowdfunding became a thing, there was Indiego...

15 Joulu 20251h 7min

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about ...

11 Joulu 202543min

Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020)

Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020)

Khan Academy offers hundreds of free tutorials in fifty languages, and has 170 million monthly global users. It all began in 2009 when Sal Khan walked away from a high-paying job to start a business t...

8 Joulu 20251h 18min

Advice Line with Jane Wurwand of Dermalogica (December 2024)

Advice Line with Jane Wurwand of Dermalogica (December 2024)

Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the im...

4 Joulu 202552min

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging companies ...

1 Joulu 20251h 3min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
herrasmieshakkerit
ostan-asuntoja-podcast
rss-20-30-40-podcast
taloudellinen-mielenrauha
pomojen-suusta
rss-sisalto-kuntoon
rahapuhetta
rss-lahtijat
rss-myynnilla-on-asiaa-kert-kenner
rss-draivi
juristipodi
rss-startup-ministerio
rss-bisnesta-bebeja
rss-karon-grilli