Sir Kensington's: Scott Norton and Mark Ramadan

Sir Kensington's: Scott Norton and Mark Ramadan

Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.

These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a story about their ketchup that differentiated it from Heinz in every way. Sir Kensington was a fictional luminary of imperial Britain who invented his eponymous ketchup one night while dining with Catherine the Great. And the true story of how Scott and Mark grew and then sold the company to Unilever – it’s a real yarn in its own right.


This episode was produced by Alex Cheng, with music by Ramtin Arablouei.

Edited by Andrea Bruce.

Our engineers were Gilly Moon and Maggie Luthar.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(818)

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging companies ...

1 Joulu 20251h 3min

Advice Line with Bill Creelman of Spindrift

Advice Line with Bill Creelman of Spindrift

Bill Creelman, CEO and founder of Spindrift, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solving one problem...

27 Marras 202548min

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a pr...

24 Marras 20251h 4min

Advice Line with Anthony Casalena of Squarespace

Advice Line with Anthony Casalena of Squarespace

Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help peopl...

20 Marras 202548min

Gymshark: Ben Francis.  From pizza delivery to billion-dollar fitness brand.

Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a fro...

17 Marras 20251h 16min

Advice Line with Chet Pipkin of Belkin International

Advice Line with Chet Pipkin of Belkin International

Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy dril...

13 Marras 202547min

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a li...

10 Marras 202550min

Advice Line with Tariq Farid of Edible Arrangements

Advice Line with Tariq Farid of Edible Arrangements

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry w...

6 Marras 202550min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
rss-seuraava-potilas
rss-rahamania
rss-20-30-40-podcast
rss-lahtijat
rss-inderes-femme
rss-strategian-seurassa
rss-porssipuhetta
rss-startup-ministerio
rss-sisalto-kuntoon
rss-paasipodi
rss-inderes
rss-myynnilla-on-asiaa-kert-kenner
rss-40-ajatusta-aanesta