084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and lead generation contexts.

A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.

Podcast Highlights:

00:01 Prologue

00:33 Introduction of the topic

00:52 What is the difference between conversions for different projects within an organization?

02:25 How do you define soft conversion for an e-commerce site and a lead generation site?

05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert

06:30 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Jaksot(100)

096 - AI Content Detection with Jonathan Gillham

096 - AI Content Detection with Jonathan Gillham

In episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in ...

17 Helmi 202328min

095 - How to Run an Audio Summit with Anke Herrmann

095 - How to Run an Audio Summit with Anke Herrmann

In episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering...

10 Helmi 202335min

094 - What is Content Design?

094 - What is Content Design?

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligni...

3 Helmi 20236min

093 - Case Study: 80% Traffic Drop - Conversions Rising

093 - Case Study: 80% Traffic Drop - Conversions Rising

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content ...

27 Tammi 20236min

092 - Chat GPT and SEO

092 - Chat GPT and SEO

In episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy an...

20 Tammi 20236min

091 - Ignite your SEO (and pick a date)

091 - Ignite your SEO (and pick a date)

In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO camp...

19 Tammi 20236min

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

In episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google's Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online,...

7 Loka 202244min

089 - How to Grow a SAAS With SEO with Kevin Sahin

089 - How to Grow a SAAS With SEO with Kevin Sahin

In episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, an...

16 Syys 202238min

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