084 - Soft Conversions

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and lead generation contexts.

A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.

Podcast Highlights:

00:01 Prologue

00:33 Introduction of the topic

00:52 What is the difference between conversions for different projects within an organization?

02:25 How do you define soft conversion for an e-commerce site and a lead generation site?

05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert

06:30 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Jaksot(100)

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16 Kesä 20235min

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26 Touko 202337min

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19 Touko 202330min

100 - SEOLeverage Celebrates 100 Podcast Episodes

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12 Touko 202313min

099 - Search Intent Mismatch

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24 Maalis 20234min

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In episode 98 of the SEOLeverage Podcast, Gert Mellak and Thomas Helfrich discuss the role of automation in marketing. They explore how AI can enhance tasks like content creation and social media mana...

3 Maalis 202332min

097 - Legal Tips for Online Businesses with Heather Pearce

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24 Helmi 202339min

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