#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

When most companies start, they are single-threaded companies. More specifically, companies start with one product or revenue stream and evolve. Amazon is a great example of a company that has built an ecosystem. The company started as an e-commerce site for selling books, and now has a number of inter-related businesses that make up the entire Amazon ecosystem.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl⁠


Netflix is an example of a company that started as a single-threaded company and has, for the most part, remained that way since its inception.

As we build Levels, we often think about the way that our company will evolve – will it be an ecosystem for health, or will we remain focused on monitoring glucose? In this episode, David Rosenthal, (VC and Host of Acquired Podcast), dives deep into what it takes to build an ecosystem around a company.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

LINKS

Listen to the Acquired Podcast

Join the Acquired Slack Community

David Rosenthal on Twitter

Ben Gilbert on Twitter


(07:31) - Why you can't model the stock market
(12:35) - Why you don't want to be 23andMe
(13:29) - The importance of optionality in marketplaces
(15:34) - The evolution of eBay as an ecosystem
(25:47) - The dangers of platform risk
(36:39) - Can you start out building a platform
(46:54) - To go enterprise or focus on community
(01:05:08) - Letting emergent behavior drive platform direction

Transcripts & Show Notes

Jaksot(292)

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

Dorothy Kilroy, an Advisor to Levels, grew up in a small town in Ireland. As such, Dorothy was exposed to a tightly knit group of friends and acquaintances, which influenced her outlook on community g...

23 Elo 202143min

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focuse...

16 Elo 202143min

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠ht...

9 Elo 20211h 19min

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: htt...

2 Elo 20211h 15min

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

#16 – The path to Levels (Josh Mohrer & Ben Grynol)

Josh Mohrer – JM as he’s known within the Levels team – is a proud New Yorker. Startups have always been a part of his life and, in 2011, he joined one of the fastest growing startups of the past deca...

26 Heinä 202142min

#15 – History of Product at Levels (David Flinner & Ben Grynol)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Ge...

19 Heinä 202142min

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company. Sign Up to Get Your Free Ultim...

12 Heinä 20211h 2min

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. F...

5 Heinä 202156min

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