#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

There is a major shift happening with traditional, mainstream media and the creator economy.

Levels team members, Mike Haney, Head of Content, Tom Griffin, Head of Partnerships, and Ben Grynol, Head of Growth, sat down and discussed the current overlap and benefits with each of these channels and how Levels can engage better with the audiences they want to reach.

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(06:24) - Traditional media confers legitimacy
(10:23) - Use first principles to make decisions
(12:00) - Consider reach over time
(15:27) - Different channels have different audiences
(23:08) - The allure of an exclusive story
(32:18) - The value of eyes on a headline
(33:57) - Use coverage to attract talent
(37:01) - More awareness is always better
(41:06) - Mainstream attention has compound effects
(44:25) - Content is a long game

Transcripts & Show Notes

Jaksot(295)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Ge...

19 Heinä 202142min

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company. Sign Up to Get Your Free Ultim...

12 Heinä 20211h 2min

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. F...

5 Heinä 202156min

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

As we’ve been building Levels, two factors that we’ve been focused on are Member feedback and Member experience. Internally, we have a goal of building a NPS Unicorn – a company with a NPS score of 90...

28 Kesä 202141min

#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

21 Kesä 202141min

#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

14 Kesä 202155min

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Kesä 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

31 Touko 202136min

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