Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention.

Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters.

The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him.

We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right.

Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers.

Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast.

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Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discuss...

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Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they d...

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Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. ...

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Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conve...

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Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversati...

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Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During th...

10 Marras 202237min

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the co...

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Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talkin...

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