Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?

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Well... one *major* way it's changed is the introduction of programmatic.

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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.

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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"

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During the conversation, Dal & Dom discussed:

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✅ The Whitepaper campaign they ran in association with TPA Labs.

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✅ History of OOH and how it's developed over the years.

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✅ The elements of a great OOH campaign.

Jaksot(57)

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...

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Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “under...

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Ep. 55: The Human Edge of AI in Modern Media

Ep. 55: The Human Edge of AI in Modern Media

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane'...

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Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the ...

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Ep. 53: Building a Career in Adtech

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

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Ep. 52: Reimagining Commerce for the Agentic Era

Ep. 52: Reimagining Commerce for the Agentic Era

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Med...

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Ep. 51: MindSync: The Role of Empathy in Advertising

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...

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Ep. 50: T&P: Integrating Creative, Data & Performance

Ep. 50: T&P: Integrating Creative, Data & Performance

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...

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