Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send us Fan Mail In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement.In this Loyalty360 Thought Leadership video, we sit down with Christian, Selchau-Hansen, CEO of Formation.

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#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

Send us Fan Mail As loyalty programs look toward 2026, few categories are under more pressure to evolve than travel. Shifting consumer expectations, accelerating AI adoption, and rising demands for im...

10 Helmi 31min

#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers

#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers

Send us Fan Mail Customer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation. Without control of the point of sale and with ...

5 Helmi 42min

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

Send us Fan Mail For more than a century, Hilton has been shaping how people experience hospitality. Today, the company spans 26 brands, 9,000 properties, and 141 countries and territories, yet its lo...

29 Tammi 33min

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

Send us Fan Mail As loyalty leaders look toward 2026, the conversation is shifting away from feature sets and toward fundamentals: trust, relevance, and human connection. While artificial intelligence...

27 Tammi 36min

#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

Send us Fan Mail Papa Murphy’s has sliced out a unique position in the crowded pizza category with a simple yet transformative idea: pizzas made fresh in-store, taken home, and baked by the customer. ...

22 Tammi 33min

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

Send us Fan Mail Loyalty programs aren’t failing because they lack features: they’re failing because customers don’t feel value fast enough. As consumer budgets tighten and expectations accelerate, pa...

20 Tammi 30min

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

Send us Fan Mail As one of the fastest-growing fast-casual brands, Mediterranean eatery, CAVA, was founded in 2010 as a full-service restaurant. The company’s goal is to make delicious food that custo...

15 Tammi 27min

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

Send us Fan Mail As brands enter 2026, loyalty strategies are being reshaped by economic pressure, rapidly shifting consumer expectations, and the accelerating role of technology. Rising costs, tighte...

13 Tammi 28min

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