Ally Financial’s Marketing Capitalizes on Gamification Efforts
Send a text Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive fina...
2 Maalis 202114min
Choice Hotels Bets on New Gaming Partnership To Increase Loyalty
Send a text Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Choice ...
1 Maalis 202129min
Q&A With Raja Rajamannar, Mastercard
Send a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authore...
24 Helmi 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments...
23 Helmi 202110min
Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’
Send a text Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix. Mark Johnson, CEO of Loyalty360, spoke abo...
22 Helmi 202118min
Employee Buy-In Grows Hannaford All-Digital Rewards Program
Send a text Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact categor...
17 Helmi 202129min
TELUS Uses Rewards, Social Purpose to Grow Customer Engagement
Send a text Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards ...
16 Helmi 202119min
Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives
Send a text Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Décor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Custome...
12 Helmi 202122min
