Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

Send us Fan Mail As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, unless a clear process of persona-building, establishing customer journeys, and purpose-led engagement is prioritized, brands can f...

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Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Send us Fan Mail How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, ...

28 Elo 202048min

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Send us Fan Mail While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress reta...

26 Elo 202020min

Mats Winter, Director of Product, Air Canada

Mats Winter, Director of Product, Air Canada

Send us Fan Mail After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction wi...

25 Elo 202025min

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Send us Fan Mail David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: ...

24 Elo 202032min

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send us Fan Mail Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This i...

20 Elo 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send us Fan Mail David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vib...

19 Elo 202034min

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Send us Fan Mail Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt ...

18 Elo 202028min

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Send us Fan Mail Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here ar...

18 Elo 202029min

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