Ría Safford: CEO and Founder of RíOrganize
Second Life9 Loka 2023

Ría Safford: CEO and Founder of RíOrganize

Ría Safford, the founder and CEO of RíOrganize, is a home-organization expert. RíOrganize was founded in 2016 as a luxury home-organization solution to help make homes more functional. But after a few years spent building her clientele, Safford got a call to organize celebrity hairstylist and Ouai founder Jen Atkin’s beauty closet, and the project went viral on social media. Today, RíOrganize boasts celebrity clientele including Paris Hilton and Chrissy Teigen, and has expanded to include services in relocation and curation. Safford has also recently shared her immense knowledge in her new book, The Organized Home for New Parents. But Safford wasn’t always helming a home-organization business—in fact, she considers herself a naturally messy person. Before RíOrganize, Safford worked in real estate, but after becoming beyond burnt out, she left her job and embarked on a new path to build something of her own. The Organized Home for New Parents is Out Now: https://rstyle.me/+3vHJ9w3oAa-AvDcsv3DsGw

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Courtney Claghorn: Co-Founder of SUGARED + BRONZED

Courtney Claghorn: Co-Founder of SUGARED + BRONZED

Courtney Claghorn is the co-founder of SUGARED + BRONZED, the nation’s largest sugaring and sunless tanning destination. Claghorn's journey began in 2010, out of her Santa Monica apartment, while jugg...

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The Who What Wear Podcast: SNL Costume Designer Tom Broecker on How He Outfits an Entire Show in Three Days, Thriving in Creative Chaos, and the 50th Anniversary Special

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Tom Broecker is the costume designer of the legendary NBC sketch show Saturday Night Live. Broecker, who has been with the show for over three decades, is responsible for the design and creation of al...

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Angela Vranich: Co-Founder and Chief Product Officer of Little Spoon

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Angela Vranich is the co-founder and chief product officer of the baby-and-kids food brand Little Spoon. Angela jump-started her career while still in college by founding a nationwide organic food mar...

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The Who What Wear Podcast: Fashion Designer Prabal Gurung on His New Memoir, "Walk Like a Girl," Joy as an Act of Defiance, and His Modern Approach to Americana

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Prabal Gurung is a world-renowned Nepalese American fashion designer who established his eponymous label in 2009. In this episode, Gurung joins Senior Fashion and Social Media Editor Tara Gonzalez to ...

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Rosie Johnston: Founder of By Rosie Jane

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Rosie Johnston is the founder of the clean fragrance line By Rosie Jane. Johnston originally trained as a makeup artist and began working in London, then moved to Los Angeles, where she continued to b...

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The Who What Wear Podcast: The Met Gala 2025 Recap: The Most Inventive Looks, the Designers Who Dominated, and All the References You Might Have Missed

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On Monday evening, just after the 2025 Met Gala arrivals wrapped up, Who What Wear Shopping Director Bobby Schuessler sat down with Editorial Director Lauren Eggertsen and senior fashion and social me...

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The Who What Wear Podcast: BONUS: Power Stylists Wayman and Micah on Dressing Colman Domingo (and Others) for the 2025 Met Gala, Their Harlem Roots, and the Significance of Black Dandyism

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Kristen Kish: Restaurateur, Author, and Host of Top Chef

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