Who What Wear with Hillary Kerr: Amy Smilovic, Founder of Tibi, Gives a Style Master Class Through Her Lens of Creative Pragmatism
Second Life14 Helmi 2024

Who What Wear with Hillary Kerr: Amy Smilovic, Founder of Tibi, Gives a Style Master Class Through Her Lens of Creative Pragmatism

Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're a creative pragmatist like Smilovic, you find your style rooted in creative expression and utility, and you feel at home in an aesthetic that is at once chill, modern, and classic. Written from the point of view that style can indeed be learned, her book The Creative Pragmatist details all of her guiding principles, from how to style colors and prints in a way that feels modern to how to pick basics that aren't, well, basic. Smilovic has developed a highly analytical approach to making outfits look effortless, and she's breaking down her greatest and most useful style tips for us this week. This episode was brought to you by eBay.

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Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target....

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The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kr...

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Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using s...

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The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on ...

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Diarrha N'Diaye: Founder and CEO of Ami Colé

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Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in soci...

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The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly so...

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Jennifer Anderson: Founder of Kids Eat in Color

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Jennifer Anderson is the founder of Kids Eat in Color, a platform dedicated to providing families with the resources they need to feed their children nutritious foods and build healthy eating habits. ...

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The Who What Wear Podcast: New York Fashion Week S/S 26 Recap

The Who What Wear Podcast: New York Fashion Week S/S 26 Recap

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down in the studio with senior editors Eliza Huber and Tara Gonzalez to debrief on everything they saw during NYFW. They dissect ...

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