Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes
Second Life18 Maalis 2024

Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes

From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia Cakes, has opened three brick-and-mortar locations, was crowned the winner of Food Network’s Cupcake Wars, and has grown its menu to include over 200 cupcake flavors. After successfully growing Nadia Cakes, Jimenez began writing romance novels in her newly earned free time. With some encouragement from her family and constructive feedback from online critique groups, she turned yet another hobby into a full-on career and has since published five novels. Jimenez’s sixth novel, Just for the Summer, comes out on April 2. Preorder it today here: https://www.barnesandnoble.com/w/just-for-the-summer-abby-jimenez/1143886130?ean=9781538769409.

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Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Korean skincare expert and Glow Recipe co-founder Sarah Lee spent years in the corporate beauty world at L'Oreal Paris before making the leap to start her own company, which has created cult products that have sold out numerous times on Sephora. Learn about her fascinating career journey on the newest episode of Second Life.

22 Huhti 201953min

Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Swedish singer-songwriter Lykke Li has more on her plate than just her music career. In the newest episode of Second Life, she tells Hillary Kerr about co-founding an all-female mezcal brand called Yola Mezcal, which aims to economically empower women in Oaxaca.

15 Huhti 201955min

 Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Acting on not one but two hit shows may be satisfying enough for some, but Pretty Little Liars and You star Shay Mitchell is determined to pursue a variety of other interests. She's already written a YA novel and has developed a successful YouTube lifestyle channel, but now she's pivoting once again to travel entrepreneurship.

8 Huhti 201954min

 LIVE! From SXSW With Liz Lambert: Bunkhouse Group Hotelier

LIVE! From SXSW With Liz Lambert: Bunkhouse Group Hotelier

How does one go from a job in the district attorney's office to a career as a hotelier running some of the coolest hotels in the U.S. and Mexico? Austin-based hotelier Liz Lambert, who runs the impossibly Instagram-worthy Hotel San Cristóbal in Todos Santos, among other properties, sits down with Hillary Kerr to share her journey from Manhattan to Texas and beyond.

1 Huhti 201943min

Jessica Yellin: Journalist, Author, and Former CNN Chief White House Correspondent

Jessica Yellin: Journalist, Author, and Former CNN Chief White House Correspondent

Where do you get your news? If Jessica Yellin's Instagram isn't at the top of your list, it will be soon. The former chief White House correspondent for CNN and founder of #NewsNotNoise tells Second Life how she took her Emmy-winning reporting skills to both social media and book publishing.

25 Maalis 201952min

Sophia Roe: Chef, Wellness Expert, and Content Creator

Sophia Roe: Chef, Wellness Expert, and Content Creator

Sophia Roe's passion for food and wellness started as a distraction from her tough childhood. Growing up with parents who were substance abusers and eventually ending up in the foster care system, Roe found comfort and stability in both food and music. In the new episode of Second Life, Roe tells Hillary Kerr about overcoming unconventional beginnings, dropping out of college twice, and becoming a chef, wellness expert, and thought leader.

18 Maalis 201949min

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Armed with experience in finance and fashion buying, respectively, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard started their fashion brand with a single jacket style and no business plan. A decade later, they have a successful label with seven brick-and-mortar stores. Here, they speak about working with a business partner, learning to trust your gut, and the question Anna Wintour asked them.

11 Maalis 201954min

Susan Tynan: Framebridge Founder and CEO

Susan Tynan: Framebridge Founder and CEO

All of our guests have changed careers at some point, but Susan Tynan's path took several different turns on her way to raising $67 million in venture financing for Framebridge, a quick and affordable custom framing site. The founder and CEO, a Harvard Business School graduate, shares advice on how to accept "no" in your career, how to run a business ethically, and how to lift women up.

4 Maalis 201940min

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