S2 Ep5 : Storytelling At The Top
All About PR18 Helmi 2021

S2 Ep5 : Storytelling At The Top

In the role of a communicator after a certain level, you have to define your own growth and while doing that maybe have a shot at creating a completely new designation or role in the industry for yourself. While some may lament the lack of a linear progression for growth that should be provided by an organization, others might find it exciting to be in a field that lets you do that for yourself. You actually have a chance to write your own role and chart a completely new course in the field. Today we speak to an accomplished professional who has done just that.

In this podcast we host Bianca Ghose , Chief Storyteller and Head of CEO Communications at Wipro and the Co-Chair - Asia-Pacific Association of Communication Directors' India Chapter

Bianca is a media, brand strategy, and marketing communications leader. She has had a longstanding career in news, digital communications, creative storytelling and marketing. At Wipro she leads communications and messaging for Wipro's CEO, and also leads storytelling at an enterprise level. Additionally, Bianca also serves on Wipro's Diversity Council, and runs inclusion programs that help increase diversity, and advance opportunity parity.

Prior to Wipro, Bianca has held various marketing and communications portfolios with HCL Technologies and has also done a successful stint at a PR agency. Before this she was a business news journalist for a decade, reporting and anchoring news for NDTV Television, CNBC and Reuters. Well awarded and well respected for her work across various fields this is a conversation you must listen in on.

Hit play and know more about how to craft a global career for yourself. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!


Season 2 - Episode 5

Jaksot(36)

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to b...

12 Loka 202220min

S3 Ep11 : 5 Communication Mistakes to Avoid

S3 Ep11 : 5 Communication Mistakes to Avoid

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really...

28 Syys 202221min

S3 Ep10 : Legacy Media Makes The Digital Switch

S3 Ep10 : Legacy Media Makes The Digital Switch

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of ex...

5 Maalis 202222min

S3 Ep9 : Role of PR in the Boardroom

S3 Ep9 : Role of PR in the Boardroom

Communication is counted as one of the key skills across all good leaders. In this episode of All About PR we have with us Author G S Rattan who has published his first book - 10 Steps to the Boardroo...

21 Tammi 202212min

S3 Ep8 : Transitioning Mediums

S3 Ep8 : Transitioning Mediums

Transitioning Mediums is not an easy feat. Whether it is from digital to print to digital or PR to journalism and vice versa. Each medium brings with it its own set of challenges and opportunities. In...

8 Tammi 202232min

S3 Ep7 : Measurement in PR

S3 Ep7 : Measurement in PR

T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluati...

18 Joulu 202132min

S3 Ep6 : Getting to the Story

S3 Ep6 : Getting to the Story

Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to crea...

27 Marras 202136min

S3 Ep5 : Diversity & Inclusion in PR

S3 Ep5 : Diversity & Inclusion in PR

The PR industry has a place for everyone with different talent sets. We do consider ourselves culturally diverse and inclusive. Yet, can there be more? The PR industry has been abuzz with chatter abou...

19 Loka 202134min

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