4 SEO Myths About Google keyword Rankings

#Googlekeyword #Marketing #seo

Although a little truth may be buried in some of these misconceptions on #SEO, it’s best to understand the nuances.

Hi I’m, Cally, from International Institute of Digital #Marketing. Here’s a closer look at .

Myth 1: Focus on quality content and topics, not keywords

Of course you should have quality content. Why wouldn’t you? But is that a good way to approach #SEO?

Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots.

Myth 2: Google will delist your site for keyword stuffing

Google has nabbed some nasty marketers, but it’s hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don’t risk it. Keyword stuffing is subjective. If you’re providing a good user experience, then don’t fret.

Myth 3: Google penalizes duplicate content

Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings.

Myth 4: Placing keywords in the footer will boost your rankings

Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don’t work as well as they did several years ago.

Search engines simply don’t value keyword-based text or links as much when they’re among highly repetitive website elements like primary navigation or other descriptive text in footers.

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