Loop Founder CEO Tom Szaky on how LOOP actually works.
Brand Growth Heroes11 Maalis 2020

Loop Founder CEO Tom Szaky on how LOOP actually works.

In this episode, we're talking to Tom Szaky, the 38 year old founder of Terra Cycle, the world’s leading company in the collection and reuse of the non-recyclable stuff we all throw away every day. Think turning Colgate toothpaste tubes into school playgrounds, or enabling P&G to offer money off coupons to consumers in return for their dirty pampers, which are then recycled into new materials.




You may have read that Terra Cycle has just launched a new company called LOOP, which aims to tackle packaging waste at its root cause and could potentially see us buying all of our favourite consumer packaged goods in branded durable and reusable containers, rather than the staple single-use packaging they are mostly in now.




For those of us who work with Consumer Packaged Goods, Loop is so far reaching that if it works, it will change everything from how you design, package and sell your products, all the way through to what your Manufacturing, Supply Chain, Operations and P&L will look like.




In this episode of Brand Growth Heroes, Tom goes into depth on how Loop offers CPG brands the opportunity to shift from single use disposable packaging forms to durable reusable forms, and what the benefits are for you as a brand, over and above the obvious and most important benefit of the reduction of your brand’s impact on the environment.

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Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

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Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

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If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you d...

25 Marras 202547min

From £14M -> $100M: How TRIP is Building a Truly Global Brand

From £14M -> $100M: How TRIP is Building a Truly Global Brand

Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 mi...

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Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"

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YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recordin...

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Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:

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Brand is Everything: Founder Kate Prince on Building Ancient+Brave

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Founders: Should YOU be CEO? Are You Sure?

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