Brand Growth Heroes11 Maalis 2020

Loop Founder CEO Tom Szaky on how LOOP actually works.

In this episode, we're talking to Tom Szaky, the 38 year old founder of Terra Cycle, the world’s leading company in the collection and reuse of the non-recyclable stuff we all throw away every day. Think turning Colgate toothpaste tubes into school playgrounds, or enabling P&G to offer money off coupons to consumers in return for their dirty pampers, which are then recycled into new materials.

You may have read that Terra Cycle has just launched a new company called LOOP, which aims to tackle packaging waste at its root cause and could potentially see us buying all of our favourite consumer packaged goods in branded durable and reusable containers, rather than the staple single-use packaging they are mostly in now.

For those of us who work with Consumer Packaged Goods, Loop is so far reaching that if it works, it will change everything from how you design, package and sell your products, all the way through to what your Manufacturing, Supply Chain, Operations and P&L will look like.

In this episode of Brand Growth Heroes, Tom goes into depth on how Loop offers CPG brands the opportunity to shift from single use disposable packaging forms to durable reusable forms, and what the benefits are for you as a brand, over and above the obvious and most important benefit of the reduction of your brand’s impact on the environment.

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Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor

In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years: the incredible Perry Haydn-Taylor, the creative mind b...

16 Heinä 202546min

The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!

Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!!We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your jour...

10 Heinä 20257min

From Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder Cano Water

Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroe...

2 Heinä 202540min

The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying

In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs!From the early grind of cold emails and constant re...

25 Kesä 202510min

Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare

What’s the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 2...

18 Kesä 202552min

How People & Team Drive Tony Chocolonely's UK Growth

In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely, reveals:Why out-of-home is Tony’s secret weaponHow their sales team ...

11 Kesä 20256min

Gut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++

In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand ...

4 Kesä 202536min

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!Over the past few years, I’ve become increasingly frustrated at j...

28 Touko 20258min

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