Nice: Wine Fit for Purpose...Whenever, Wherever!

Nice describes itself as a 'Future Wine Company'. This modern, accessible brand offers wine in cans AND in boxes, so that you can have a great glass of wine wherever you are... without having to buy or open a whole bottle.

Founders Lucy Wright and Jeremy May talk to Fiona about their massive multi-channel growth since launch, about the consumer and trade customer frictions that they're solving, about how they approached their recent round of funding and finally about the importance they place on people and culture.