#47: Lia Haberman on Successful Influencer + Brand Partnerships
#BTSPodcast26 Joulu 2020

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & Beachbody. In her class she teaches influencers how to best monetize their work, work with brands, and how to advocate for themselves. In her consulting work, she teaches brands how to work with influencers. We talk about about she's reading (links below) & her approach to successful influencer x brand partnerships.

Lia's reading list:

The Lean Startup: https://bookshop.org/a/9735/9780307887894

Follow Lia:

https://twitter.com/liahaberman

https://www.linkedin.com/in/liahaberman/

Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast.

Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), start investing on Robinhood: join.robinhood.com/lynaec.

Sign up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130.

Follow #BTSPodcast on social

Instagram: https://www.instagram.com/btsthepodcast/

Twitter: https://twitter.com/btsthepodcast/

Facebook: https://www.facebook.com/btsthepodcast/

Join the Facebook group: https://www.facebook.com/groups/1720173561544455

Music on #BTSPodcast is by Ben Bethurum: soundcloud.com/bethurum


Jaksot(58)

#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life

#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life

Corey Kindberg is a senior strategist at R/GA and was the voice behind the viral & admirable AXE tweets during PRIDE. We discuss strategy, the importance and value of good community managers, agency l...

21 Loka 20191h 21min

#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market

Amber Tamm is a farmer and horticulturist based in New York. She’s worked as a migrant farmer, the better part of her work experience has been agriculture but in the last 4 years she has come to gain ...

18 Loka 20191h 21min

#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"

Dr. Brian Keating is a cosmologist, Chancellor’s Professor of Physics at UCSD, author of "Losing the Noble Prize: A Story of Cosmology, Ambition, and the Perils of Science's Highest Honor." We took a...

21 Syys 20191h 19min

#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"

Licensed mental health counselor & pschyotherapist Ryan Lewis, i.e. my therapist joined me on #BTSPodcast. He’s so great and I appreciate him so much which is why I asked him to be on. We discuss the ...

16 Syys 20191h 33min

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and...

29 Elo 20191h 57min

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry

Erika Dalya Massaquoi is a curator, educator, and entrepreneur. Erika’s curatorial work includes shows for the Frye Art Museum, the Seattle Art Museum, the Massachusetts Institute of Technology (MIT) ...

14 Elo 20192h 13min

#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters

“I never say ‘I’m sorry for your loss.’ All I say, as a funeral home director, is ‘I am here for you.’” Amy Cunningham shares the details surrounding her training and work as a funeral home director i...

28 Kesä 20191h 26min

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

Megan Murray leads the strategy group for the US at AnalogFolk, which is an independent creative agency. She’s the former Director of Marketing at Oiselle, and we met several years ago working togethe...

23 Kesä 20191h 53min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
taloudellinen-mielenrauha
pomojen-suusta
rss-seuraava-potilas
rss-h-asselmoilanen
rss-startup-ministerio
rss-20-30-40-podcast
rss-siksi-viestinta
rahapuhetta
rss-bisnesta-bebeja
rss-inspiroivat-naiset
rss-karon-grilli
rss-vaikuttavan-opettajan-vierella