Jonathan Knight (New York Times) | The Power of Shared Experiences
The CMO Podcast3 Tammi 2024

Jonathan Knight (New York Times) | The Power of Shared Experiences

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers.

Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020.

Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands.

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Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of thi...

29 Tammi 202052min

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marke...

22 Tammi 202053min

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Man...

15 Tammi 202058min

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Market...

8 Tammi 202051min

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing ...

1 Tammi 202052min

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family ...

25 Joulu 201950min

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this...

18 Joulu 201946min

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the...

11 Joulu 201952min

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