177: How Shannon Willoughby Turned Her Passion Into a $30K/Month Business (Start & Scale Student Spotlight – Part 2)

177: How Shannon Willoughby Turned Her Passion Into a $30K/Month Business (Start & Scale Student Spotlight – Part 2)

Welcome to part two of our three-part podcast series that's shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality. If you haven't listened to part one, featuring Gamal Codner, you can check it out right here. Today, we talk with Shannon Willoughby, a courageous entrepreneur who started from zero and scaled her ecommerce business to $30,000+ per month and growing. Using the principles she learned in our Start & Scale ecommerce course, Shannon was able to surpass $250,000 in sales since starting her aromatherapy business just four months ago. This episode is packed with advice on how anyone can scale a profitable ecommerce business, but it's also an inspiring story. Not only did Shannon build a business from zero, she's also recovered from two strokes and won the New Zealand rugby National Championship. Her “never die” attitude will have you dreaming bigger than ever. Learn the strategies that led to Shannon’s success and how to follow in her footsteps. We are extremely proud to share her story with you! Key Takeaways The one avoidable mistake Shannon made that slowed her progress and how she turned it around How passion and personal experience plays into business success The most important factor that fueled Shannon’s early success (it’s super easy to replicate) The pre-business step all ecommerce shop owners should take to ensure people will buy their product

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623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

Jordan Harper built an eight-figure skincare brand in its first year by maxing out five credit cards while already $500,000 in debt — and never raised a single dollar from investors. In this inter...

15 Tammi 53min

622: (Solo) The Truth About Founder-Led Content in 2026

622: (Solo) The Truth About Founder-Led Content in 2026

Founder-led branding isn’t dead — but it is evolving fast. Showing your face and posting “day in the life” content is no longer enough to stand out. The bar has risen, audiences have matured, and what...

13 Tammi 8min

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

Nala was built by two founders with no fashion background who invested $200,000 before making a single sale and went on to sell over 400,000 pieces in just two years. In this interview, Chloe and ...

8 Tammi 49min

620: (Solo) The Secret to Making Bold Business Moves With Confidence

620: (Solo) The Secret to Making Bold Business Moves With Confidence

One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels ...

6 Tammi 11min

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down ...

1 Tammi 47min

618: (Solo) What 5 World-Class Founders Taught Me This Year

618: (Solo) What 5 World-Class Founders Taught Me This Year

Every year I sit down with some of the world’s most fascinating founders — but this year’s interviews hit me harder than most. Reinvention, resilience, copycats, failure, loneliness after exits, scrap...

30 Joulu 202511min

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

Aliett Buttelman spent eight years grinding in the dark before a single viral moment with Taylor Swift turned Fazit into an overnight seven-figure brand. In this interview, Aliett breaks down the ...

25 Joulu 202552min

616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026

616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026

2025 has been one of the most eye-opening years of my founder journey — personally, professionally, and strategically. Instead of sharing a highlight reel, I want to share the real lessons that moved ...

23 Joulu 20258min

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