94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing to challenge the status quo no matter how large or small. But it's not everyday you find someone who manages to completely disrupt a billion-dollar industry with nothing more than a blog, some hustle, and a keen sense for marketing. In this modern day tale of David and Goliath, we speak with Alborz Fallah, who armed only with a blog managed to take on the centuries-old automotive industry and come out on top. Today his blog brings in millions of dollars in advertising revenue and challenges some of the biggest media companies in the world. But it didn't happen overnight. It took some grit and a great understanding of marketing and branding to get to where he is today. Something that he readily shares with us in today's interview. In this week's episode you will learn: Tips on finding the right audience and niche for your product All you'll ever need to know on how to successfully build your brand through trust and customer satisfaction What it means to have a good reputation in your industry Where to go when you're looking for resources to grow your company The best way to foster your brand's community & much more!

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124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

Over the past 20 years or so, the common understanding of what an "entrepreneur" is has undergone some massive changes. It used to be that an entrepreneur was someone who wore a proper suit, courted i...

4 Tammi 201746min

123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter

123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter

Wil Schroter never set out to become an entrepreneur. In fact, he didn't have that much interest in business in the first place. But in 1995, he found himself in the office of his college guidance cou...

22 Joulu 20161h

122: How Timbuktu Labs Created the Most Successful Publishing Kickstarter Campaign in History (Crowdfunding Series Part 6)

122: How Timbuktu Labs Created the Most Successful Publishing Kickstarter Campaign in History (Crowdfunding Series Part 6)

After working in the children's media industry for over five years, there was something that was bothering Francesca Cavallo. She found herself asking the question: "Why does almost every princess in ...

15 Joulu 201655min

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “T...

8 Joulu 201634min

120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business

120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business

Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don't Work and What to Do About it. It carried within it lessons on what it means to be an entrepreneur, the imp...

1 Joulu 20161h 6min

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

Simon Griffiths sat down for what he believed in and, it turned out, parking it on a toilet was an epic marketing win for a good cause. Griffiths and the team behind Who Gives a Crap toilet paper empl...

24 Marras 201625min

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...

17 Marras 201653min

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Marras 201631min

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