55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Jaksot(598)

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

For most entrepreneurs, the real test isn't whether or not you can grow a successful business, but how well you can bounce back from failure. For some, this will prove to be too much and they'll hang ...

29 Syys 20161h

110: The Secret to Creating & Mastering Content at Scale with Sujan Patel of ContentMarketer.io

110: The Secret to Creating & Mastering Content at Scale with Sujan Patel of ContentMarketer.io

Every morning of every day, Sujan Patel starts his day by getting out all of his creative energy onto paper. The process is relatively simple. He starts by recording himself talking about whatever top...

21 Syys 201652min

109: Inside the Mind of the Elvis of Advertising - Alex Bogusky

109: Inside the Mind of the Elvis of Advertising - Alex Bogusky

During a creative career filled with awards and recognition, it took Alex Bogusky a while to realize that none of it mattered unless he loved the work. “You could win the Grand Prix at Cannes—the next...

14 Syys 201645min

108: The Key Elements to Building a Successful Media Company (The Next Web) with Boris Veldhuijzen van Zanten

108: The Key Elements to Building a Successful Media Company (The Next Web) with Boris Veldhuijzen van Zanten

The future of media, if not the present, probably looks a lot like The Next Web, which is odd considering co-founder Boris Veldhuijzen van Zanten says it’s not even really a media company. The Next We...

8 Syys 201644min

107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

No one ever "gives" an entrepreneur a job, they make one for themselves. Entrepreneurs don't ask for permission, they just do. And no one exemplifies this better than Ryan Holiday who has made an enti...

31 Elo 201651min

106: Giving People The Power to Fund Anything with James Beshara of Tilt

106: Giving People The Power to Fund Anything with James Beshara of Tilt

In 2012 James Beshara and his co-founder officially launched Tilt, a platform that aimed to make crowdfunding not only more personal but to make the process as easy as possible. But if you ask the Y-C...

25 Elo 201638min

105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

Something that most entrepreneurs struggle with the most is coming up with an idea for a startup. They'll study business forecasts and look at unique trends trying to find the next big thing. What mos...

18 Elo 201631min

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

There are no shortcuts when it comes to good online marketing, something that Dave Hobson knows all too well. As the resident expert on all things marketing at Foundr we give you a very special episod...

10 Elo 201657min

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