Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Uncensored CMO12 Huhti 2023

Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett

Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide. She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio. She has worked on countless brands including McDonalds, Boots, Coca Cola & more.

Watch the McDonalds ad.

Talking points:

  • Celebrating Campaign Creative Leader of the Year
  • Getting rejected 200 times before breaking into the industry
  • Setting up ITV’s in-house creative department
  • Learning production techniques at ITV
  • How to make great work on a budget
  • What its like being a global Executive Creative Director
  • Helping others being successful
  • Getting industry acclaim and audience success for McDonalds
  • Where the ‘raising your arches’ idea came from
  • System1 Test Your Ad scores for McDonalds Raise Your Arches
  • The subtle branding for McDonalds that stood out
  • The challenge of casting eye brow raising
  • How Raise Your Arches became a Tik Tok sensation
  • The state of diversity and inclusion in the industry
  • How advertising doesn’t reflect the society we live in
  • Treating diversity with the same passion as new business
  • Telling one persons story well
  • The diversity dividend of representative advertising

Jaksot(250)

Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison

Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison

Pick up a copy of Steve's book "Can't Sell, Wont Sell" here.Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where...

16 Heinä 20211h 5min

Improving your mental game - Dolvett Quince

Improving your mental game - Dolvett Quince

Dolvett Quince is a real inspiration to his millions of followers but it’s not his Fitness that captured my attention, although you cant argue with the chiselled good looks and winning smile, but his ...

28 Kesä 202149min

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite

What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior...

21 Kesä 20211h

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

The power of ideas that don't make sense - Rory Sutherland, Ogilvy

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. ​Before founding Ogilvy Change, Rory ...

7 Kesä 20211h

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agenc...

19 Touko 20211h 54min

Why Does The Pedlar Sing? - Paul Feldwick

Why Does The Pedlar Sing? - Paul Feldwick

“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage This is just one of th...

6 Touko 20211h 44min

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Damian Symons is the CEO of Clear M&C Saatchi and author of 'From Choas to Clarity', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of ...

29 Maalis 202138min

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffered the worst defeat in premier league history going ...

4 Joulu 202043min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
taloudellinen-mielenrauha
pomojen-suusta
rss-seuraava-potilas
rss-h-asselmoilanen
rss-startup-ministerio
rss-20-30-40-podcast
rss-siksi-viestinta
rahapuhetta
rss-bisnesta-bebeja
rss-inspiroivat-naiset
rss-karon-grilli
rss-vaikuttavan-opettajan-vierella