From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin
Uncensored CMO26 Huhti 2023

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k customers and $10b in revenue.

What we covered in this episode

  • Responding to a job ad written by Rory Sutherland
  • From the tax department to marketing
  • Being rejected on graduate schemes
  • Poetic job applications
  • Marketing jargon that needs to be ditched
  • Why being close to the customer matters
  • The marketers role in the middle of the spiders web
  • From energy industry giant to start up
  • The spontaneous moment that led to Octopus energy
  • Jon blags a speech on the Internet of things
  • The surprisingly short distance to the edge of our atmosphere
  • The cost advantage of green energy
  • Which energy sources are the cleanest
  • The tricky of balance of managing variable sources of energy
  • Advantages of smart energy
  • How octopus are helping with the cost of living crisis
  • The red tape holding us back
  • How to incentivise people to adopt wind power
  • The 40,000 electric blankets helping people in crisis
  • From 50,000 customers to 5 million
  • The secret to seriously rapid growth
  • The Brewdog question that drives growth
  • How to handle 80k job applications
  • Keeping the core management team together
  • The advantages of an in house agency
  • Outrageously good customer service with humans
  • Now the octopus came about
  • The science behind animals as mascots
  • In praise of simplicity and products that work
  • Running the same campaign over and over again
  • The role of industry awards

Jaksot(251)

Deliciously Ella: how Ella Mills turned her personal brand into a global success

Deliciously Ella: how Ella Mills turned her personal brand into a global success

Ella Mills is the co-founder of Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into bestselling books, a #1 mobile app, and eventually...

3 Syys 20251h

That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including ...

1 Syys 202543min

How brand can become your company’s greatest asset - Jonny Bauer

How brand can become your company’s greatest asset - Jonny Bauer

Jonny Bauer has helped transform some of the world’s biggest brands, from revitalising Axe (Lynx for UK listeners) at BBH to building strategy from the ground up at Droga5. In this episode, Jonny shar...

27 Elo 202552min

Fernando Machado on turning creativity into a competitive advantage

Fernando Machado on turning creativity into a competitive advantage

Fernando Machado is one of the world’s most celebrated CMOs, known for game-changing campaigns like Burger King’s “Moldy Whopper.” In this episode, Fernando shares the work he’s most proud of, why sur...

20 Elo 20251h

The entrepreneur who raised $300m for charity after cheating death - Matt Pohlson, Omaze

The entrepreneur who raised $300m for charity after cheating death - Matt Pohlson, Omaze

Matt Pohlson is the co-founder of Omaze, a platform that’s raised over £300m for charity through once-in-a-lifetime prize draws. Matt shares how a life-changing moment shaped his mission, the business...

13 Elo 202539min

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in auto...

6 Elo 202548min

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skate...

30 Heinä 202543min

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Tod...

23 Heinä 202530min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
herrasmieshakkerit
rss-seuraava-potilas
ostan-asuntoja-podcast
rss-20-30-40-podcast
rahapuhetta
rss-lahtijat
rss-inderes-femme
rss-myynnilla-on-asiaa-kert-kenner
pomojen-suusta
rss-inderes
rss-draivi
rss-strategian-seurassa
rss-porssipuhetta
rss-startup-ministerio
rss-bisnesta-bebeja