Rory Sutherland on Jaguar: Madness or Marketing Genius?
The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherla...
9 Joulu 202442min
How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challen...
4 Joulu 202457min
Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional adverti...
27 Marras 202457min
The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)
In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speak...
20 Marras 202458min
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can al...
13 Marras 202455min
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestati...
6 Marras 20241h 4min
Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark....
23 Loka 20241h 12min
Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & S...
16 Loka 202456min
